'Ineos Automotive aims to produce 200-300 thousand vehicles per year in 4-5 models'
Lynn Calder, ceo of Ineos Automotive, announces a luxury electric 4X4: 'The new challenge will be the Fusilier model'
4' min read
Key points
4' min read
"From the current production capacity of 30 thousand vehicles by 2024, also considering the Graz plant in Austria, we should reach 200-300 thousand vehicles per year once we reach full production. We are not aiming to produce one million vehicles, our goal is precisely 200-300 thousand over four to five models in two production plants.
Lynn Carder, CEO of Ineos Automotive, has clear ideas about the future of the company specialising in luxury 4X4s, born six years ago from the intuition of British entrepreneur Jim Ratcliffe, CEO of the Ineos chemical group, minority shareholder of Manchester United with 25% and considered the richest man in the UK with a fortune estimated by Forbes at $22.9 billion in 2023.
The birth of society in a pub
."Jim Ratcliffe was rather disappointed that there were no longer any real 4x4 off-road vehicles on the market. Many sport utility and off-road vehicles had become more sophisticated, with more electronics and less mechanics. He had in mind a car that could be repaired with basic tools, rather than advanced diagnostic machines. Six years ago, he found a gap in the market and started talking about it with some friends in a local pub, saying: 'Wouldn't it be great if we could build a 4x4 with a truly British design, well-engineered and with advanced German off-road capabilities, a robust and reliable car that would last for decades? So, the idea started in a pub called The Grenadier, which is the name of our first model. After six years, we designed and engineered the vehicle with what we believe is superior off-road capability.
The ceo adds: 'I have never seen a production story like this, which started from an idea of our owner. A couple of years ago, many people thought we were just putting a few pieces together in a garage. But when people come to see Hambach and see how many cars we produce, how many employees we have and how professional it is, they realise that we are very serious in the automotive business.
Growth since 2018
.In six years, the company has managed to reach 45 markets worldwide and launched two more models: the Quartermaster pick-up version and the customisable Chassis Cab pick-up for professional use. Several Italian parters were chosen for the Greandier project: the axles designed and built by Carraro, the braking system designed by Brembo, the steering rods and struts by Frap and the cables for locking and unlocking the differentials by Cofle.


