Luxury cars

'Ineos Automotive aims to produce 200-300 thousand vehicles per year in 4-5 models'

Lynn Calder, ceo of Ineos Automotive, announces a luxury electric 4X4: 'The new challenge will be the Fusilier model'

by Monica D'Ascenzo

4' min read

4' min read

"From the current production capacity of 30 thousand vehicles by 2024, also considering the Graz plant in Austria, we should reach 200-300 thousand vehicles per year once we reach full production. We are not aiming to produce one million vehicles, our goal is precisely 200-300 thousand over four to five models in two production plants.

Lynn Carder, CEO of Ineos Automotive, has clear ideas about the future of the company specialising in luxury 4X4s, born six years ago from the intuition of British entrepreneur Jim Ratcliffe, CEO of the Ineos chemical group, minority shareholder of Manchester United with 25% and considered the richest man in the UK with a fortune estimated by Forbes at $22.9 billion in 2023.

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The birth of society in a pub

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"Jim Ratcliffe was rather disappointed that there were no longer any real 4x4 off-road vehicles on the market. Many sport utility and off-road vehicles had become more sophisticated, with more electronics and less mechanics. He had in mind a car that could be repaired with basic tools, rather than advanced diagnostic machines. Six years ago, he found a gap in the market and started talking about it with some friends in a local pub, saying: 'Wouldn't it be great if we could build a 4x4 with a truly British design, well-engineered and with advanced German off-road capabilities, a robust and reliable car that would last for decades? So, the idea started in a pub called The Grenadier, which is the name of our first model. After six years, we designed and engineered the vehicle with what we believe is superior off-road capability.

The ceo adds: 'I have never seen a production story like this, which started from an idea of our owner. A couple of years ago, many people thought we were just putting a few pieces together in a garage. But when people come to see Hambach and see how many cars we produce, how many employees we have and how professional it is, they realise that we are very serious in the automotive business.

Ineos automotive, i 4X4 britannici di Sir Jim Ratcliffe

Photogallery20 foto

Growth since 2018

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In six years, the company has managed to reach 45 markets worldwide and launched two more models: the Quartermaster pick-up version and the customisable Chassis Cab pick-up for professional use. Several Italian parters were chosen for the Greandier project: the axles designed and built by Carraro, the braking system designed by Brembo, the steering rods and struts by Frap and the cables for locking and unlocking the differentials by Cofle.

Since 2019, the company has investedmore than EUR 700 million in the production site in Hambach, France, where the Grenadier model was born. "We cannot give financial details, but I can say that last November we recorded our first profitable month. We are now profitable on a monthly basis, but we are still in a phase of large investments, especially in range extender technologies. So, we are not yet close to recovering our investments, but since last November we have become profitable."

The Future Strategy

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The new challenge now will be the 'Fusilier' model, our first 4x4 electric vehicle from Ineos Automotive, which will hit the market in 2027. "One of the main innovations we are bringing with the Fusilier is to offer it with two power options: one is a pure battery electric for short and urban trips without any hassle, and the other is an electric vehicle with a range extender, which will also have a small combustion engine that acts as a generator to recharge the battery. So, it is not really a hybrid, but an electric vehicle that can use the combustion engine to recharge the battery during long journeys, eliminating range anxiety. This type of vehicle offers the possibility of recharging the battery or refuelling to cover long distances. We think this is a great innovation, even though it has not yet been developed much in Europe.

The European Union's ban on petrol and diesel cars from 2035 puts vehicle manufacturers in the position of having to find alternatives, but Carder notes: 'I don't think electric is the only future, but part of the future. I think electric vehicles are important for short, urban trips, and this could represent 20-30% of total travel in the future. The problem is that governments want 100 per cent of new vehicles to be electric, but I don't think that is realistic. Suffice it to say that many European countries do not have enough electricity to support 100% electric vehicles by 2035. For example, in the UK last winter, 40% of electricity still came from fossil fuels. We must be careful to imagine that an electric vehicle automatically means zero emissions'.

Meanwhile, the company, outside Europe, aims to expand its activities in the United States and Mexico.

Partnership with The HALO Trust

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Since 2020, Ineos Automotive has been working with The HALO Trust as a development partner for the Grenadier. Founded in 1988 by two former British servicemen, The HALO Trust is the world's largest humanitarian organisation committed to mine clearance and weapons disposal and operates in over 30 countries with 12,500 local deminers worldwide.

The first programme of the collaboration between the two was an operation in Angola, during which it was possible to gain first-hand experience of the extreme working conditions in which the organisation's fleet of 4X4s operates. Seeing how the vehicles cope with rough and sometimes completely impassable roads, often handling vehicle repairs in the field with only the help of a few basic tools, helped shape the Grenadier's ongoing development. One of the Grenadier prototypes also helped The HALO Trust clear minefields in Kosovo.

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