Innovation: *Il Sole 24 Ore* partners with the new Rovereto Festival

“It gives us great satisfaction to be able to renew our partnership with the institutions of Trentino and with a region that, over the years, has demonstrated an extraordinary ability to work as a cohesive whole and to foster dialogue between businesses, the research sector, academia and civil society,” said Federico Silvestri, Chief Executive of the Il Sole 24 ORE Group. “The experience of the Trento Festival of Economics provides a solid foundation from which to develop a new initiative, to which we will contribute our editorial and project management expertise, helping to further strengthen Trentino’s position as a laboratory for innovation and a forum for dialogue on the future.”

The mayor, Giulia Robol, spoke of Rovereto as a city that ‘has always looked to the future with courage and vision’, and also thanked Wired for its expertise and collaboration over the past few years. “The confirmation of our central role in this ambitious project is an important recognition but, above all, the natural evolution of our identity,” added Robol. The University of Trento, FBK, the E. Mach Foundation, Muse, Iprase, HIT, ASUIT and other research bodies, MART and Rovereto’s cultural institutions, educational establishments and the business community, all of whom are called upon to help shape the initiative’s profile.

Maurizio Rossini, managing director of Trentino Marketing, highlighted the value and achievements of the Wired Next Fest Trentino, which attracted over 14,000 visitors at its most recent edition. “We are at the start of a new phase,” he added, “a journey which, thanks to our collaboration with the Il Sole 24 ORE Group, will be able to draw on excellence in methodology, editorial vision and project management.” Giuseppe Consoli, Chairman of Trentino Sviluppo, also emphasised the importance of providing “continuity to the journey begun in 2023, with the aim of showcasing and experiencing innovation first-hand in a rigorous and stimulating way, through an accessible and engaging format. “For us, it is an opportunity to showcase the appeal of our local ecosystem.” For Giulio Prosser, president of the Rovereto Vallagarina and Monte Baldo Tourist Board, the initiative “will put our city’s name on the map throughout Italia and beyond. It is a new way of raising awareness of our region and getting people talking about it within new circles capable of networking.”

Discussions will continue over the coming months to give concrete form to the foundations laid at today’s meeting. The title, format, theme and details of the new event will then be announced in January next year.