Partnership

Intercos Group and Meiyume join forces to grow in South East Asia

1' min read

1' min read

A new alliance is born in the world of beauty: Intercos Group - active in the creation and production of cosmetics - and Meiyume - a specialist in end-to-end solutions ranging from packaging to production and services in the beauty sector - join forces to accelerate growth in South-East Asia.

Starting in 2025, the Chinese companies of the Intercos group will become the official bulk and semi-finished suppliers for Meiyume, marking the beginning of a strategic collaboration to more effectively meet the needs of beauty brands in Indonesia and other key markets in the Asia-Pacific region.

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This is a mutually beneficial partnership: Meiyume will benefit from Intercos' innovation and formulation expertise; Intercos will be able to expand its commercial presence, offering its customers access to a reliable production entity with full halal certification for the South East Asian market.

At the heart of the agreement is a shared commitment to long-term value creation, with Intercos becoming the exclusive bulk supplier for Meiyume in the South East Asian market.

"We are proud to strengthen our presence in Asia, particularly in South East Asia, through a structured collaboration with a global partner like Meiyume," says Renato Semerari, CEO of Intercos Group.

"This partnership complements our turnkey service by integrating Intercos' formulation excellence with Meiyume's end-to-end distribution capabilities across all beauty categories," says Thierry Rabu, CEO of Meiyume. It allows us to offer world-class innovation, reliability and agility, enabling our beauty customers to grow faster and more successfully".

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