Innovation

Intesa Sanpaolo supports Ideofarm in its search for technologies and start-ups

The international ‘Call4Innovation’ dedicated to the Deep Tech & New Materials sectors is now open. Applications are open until early September

by R.I.T.

 (Adobe Stock)

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Intesa Sanpaolo is supporting Ideofarm in the launch of an “international Call4Innovation dedicated to the Deep Tech & New Materials sectors”, thereby reaffirming its commitment to supporting the growth and innovation of the client companies of the Banca dei Territori, headed by Stefano Barrese.

The initiative stems from the long-standing relationship between the bank led by Carlo Messina and Ideofarm, Powersoft’s Innovation Garage based in Scandicci (Florence), a group operating in the professional audio industry, specialising in high-efficiency amplification, signal processing and transduction technologies. The call for proposals, as highlighted in a press release issued by the bank, ‘will be carried out by the Intesa Sanpaolo Innovation Centre through the Circular Economy Lab, a joint initiative with Cariplo Factory, which will conduct an international scouting programme to identify start-ups, spin-offs and innovative organisations capable of meeting the technological and industrial needs identified by Ideofarm’.

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In response to the company’s expressed need for innovation, Intesa Sanpaolo has drawn on the specialist expertise of its Innovation Centre to develop an Open Innovation programme aimed at identifying emerging technologies and high-potential start-ups capable of supporting Ideofarm’s development projects.

Call4Innovation aims to support technological development and the adoption by the manufacturing sector of innovations in strategic areas such as new materials and metamaterials, electroacoustics and wireless power transmission.

In a context where emerging technologies are profoundly redefining production and industrial models, the initiative aims to bridge the gap between scientific development and practical application, identifying solutions that have already been validated and supporting them on their path to growth and industrialisation. Through a structured programme of international scouting, start-ups and innovative organisations capable of generating real impact and contributing to the evolution of complex products and systems will be identified and assessed, through a collaborative process involving industrial partners and key players in the innovation ecosystem.

“Innovation is a key driver of the competitiveness of Tuscany’s industrial sector and of the creation of sustainable value over time,” says Tito Nocentini, Regional Director for Tuscany and Umbria at Intesa Sanpaolo. “ “In this context, we have drawn on our experience with the Banca dei Territori and the cross-functional expertise of the Intesa Sanpaolo Innovation Centre to facilitate links between research, business and capital, in support of new business ideas and the most innovative companies.”

Ideofarm was set up as “an ideas accelerator to help develop innovative projects, potentially turning them into concrete actions”, explains Luca Lastrucci, CEO of Powersoft, the company that controls Ideofarm. “Thanks to our experience and know-how in the technology sector, we believe we can make a significant contribution to identifying highly innovative and promising projects,” he adds.

The Call4Innovation, which has just been launched, is aimed at innovative organisations operating at an international level that are interested in embarking on joint development projects with industrial partners. The programme will culminate in a ‘Demo Day’, during which the most promising organisations will present their solutions to Ideofarm. At the end of the event, Ideofarm will select the start-ups with which to embark on a collaborative programme aimed at developing projects and opportunities for joint growth.

Interested start-ups can submit their applications until early September via the following link: https://www.ideofarm.it/form.

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