iPhone 17 arrives: Apple pulls out of China (but ties up with India)
It will be the Cupertino giant's first phone to be assembled outside Chinese factories. But tariffs and tensions in the region loom.
3' min read
3' min read
Looking at it today, the most recurring question is this: who knows whether Tim Cook, in the midst of the Covid emergency, would have chosen India as the home of the new iPhones anyway. The answer, clearly, we cannot know. But a possible repentance of Apple's CEO remains among the most credible hypotheses. Because today, on the eve of the iPhone 17 launch (official arrival date, 9 September next), this series of the Made in Cupertino phone seems to have enormous geopolitical value. Full of novelties and unexpected events. Especially because of the bad trade relations between the US and India, with Trump imposing 50% tariffs.
Let's take a step back, because Apple's Indian path was mapped out many years ago, and is part of the 'China-plus' strategy that Apple has been pursuing since 2016, when the ceo, Tim Cook, met with Prime Minister Modi. A strategy that has led to India accounting for up to 14 % of global iPhone production, up to the 16 family models.
The first experiment dates back to 2017, when the Californian giant entrusted Wistron, a Taiwanese contract manufacturer, with the production of the iPhone SE model in Bengaluru (the capital of the southern Indian state of Karnataka). Initially, as mentioned, it is more of a small-scale experiment, designed for the Indian market and to adapt to local requirements, such as the 30 per cent quota of Indian-origin components.
The red light, the one that gives Tim Cook something bigger than just an idea, then comes with Covid. As the epidemic bites Chinese cities, Xi Jinping imposes unprecedented measures. Even the factories stop. And iPhone production (until now totally Chinese) comes to a standstill, creating quite a few problems for Apple.
Hence the conviction of a plan B. A plan called India, also designed to avoid the geopolitical trap, given the increasingly tense relations between Washington and Beijing. It was in 2020 that Apple brought the first production of premium models to India, starting assembly of the iPhone 11 at a Foxconn facility near Chennai, marking a significant step towards greater manufacturing autonomy in the South Asian country. From there, one piece at a time, iPhones begin to speak more and more Indian.


