Isabel beachwear focuses on details, from tulle to pleating
A collection for the Emirates is under consideration, while the success of the iconic models continues
by Paola Dezza
2' min read
2' min read
A wedding costume kick-started the Isabel Beachwear brand in 2017. The designer and entrepreneur Flavia Isabella Flaminio, after a degree in economics, worked in the world of bridal wear and from here the idea of a costume - ivory, light, romantic - made of pleated tulle with craftsmanship was born. It was the first creation around which a brand was built, today recognised for its precise identity.
The philosophy of Isabel Beachwear is based on two elements such as Italian craftsmanship and a personal vision of beachwear, conceived not only as a functional garment, but as an expressive element.
'The costumes and resort garments are made entirely in Italy, between Pescara (where the office and showroom are located) and specialised workshops in Campania,' Flavia Isabella Flaminio tells Il Sole 24 Ore. The design, from pattern-making to prototypes, is followed directly by the founder, without external designers.
Over time, the Isabel Beachwear brand has come to produce around 20,000 garments each year, has 45 active retailers (with expected growth in best sellers) and caters for a strongly foreign-oriented market (around 70% of turnover), with a presence in boutique resorts and selected hotels in the Arab Emirates, Russia, Kazakhstan, Southern Europe and the United States.
Growth, which was deliberately gradual, was built through experimentation, direct dialogue with buyers and the consolidation of stable relationships with realities that shared their vision and target.
