Isybank is the most downloaded free App in Italy

Isybank, the Intesa Sanpaolo group's digital bank, has reached the top of the App Store's free app charts, becoming the most downloaded app in Italy on Apple devices. On Isybank, meanwhile, comes the latest innovation that focuses on the value of saving and improving financial awareness. It is isySalvadanaio, the free service that allows users to set aside small or large sums directly in the app. An initiative that comes just a few weeks before Savings Month.

"Promoting the value of savings and financial awareness also through the use of simple digital tools is one of our priorities, especially towards young people, to whom isybank devotes constant attention," says Antonio Valitutti, CEO of isybank. "IsySalvadanaio," he continues, "makes it possible to approach savings in an easy and immediate way: like all our offerings, it was created by listening to the requests of our customers, whom we accompany in realising their projects, from the smallest to the most important ones, setting aside sums of money almost without realising it, and thus promoting virtuous behaviour to grow over time with us.