Ita Airways has chosen Sharon Stone for its global campaign
The actress and Hollywood icon embodies the Italian spirit in the campaign entitled ‘Simply Italian’. The campaign’s launch in the United States and Brazil
Ita Airways has chosen Sharon Stone for its international campaign entitled ‘Simply Italian’, created by POPE Creative Studio, which won the tender last May.
The actress and Hollywood icon, who has always had close ties to Italia, is in fact the face of the new project and Global Ambassador for the main international markets. At the heart of the campaign lies one of ITA Airways’ defining features: ‘Italian spirit’, expressed through hospitality, style and the care shown to passengers.
Developed in collaboration with POPE Creative Studio, it stems from the idea of portraying a travel experience that goes beyond a simple flight. The campaign places people at its heart, alongside that characteristic warmth typical of our culture – made up of spontaneous gestures, care and attention. These authentic gestures thus become the way in which ITA Airways interprets and brings its vision of Italian hospitality on board.
It unfolds through a series of short segments, each built around a single scene. Simple situations become opportunities to showcase, through Sharon Stone, the company’s distinctive interpretation of the concept of ‘Simply Italian’.
Already on air in Italia, it will make its debut on 22 September in the United States and Brazil, with an integrated, multi-channel media plan.
