Ita Airways launches green fares, here's why passengers like them
Ita adopts Lufthansa Group policies with offers that include initiatives to reduce CO2 emissions such as the use of less polluting fuels
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With Ita Airways it is now possible to travel more sustainably. The company has expanded its offer by launching Green Fares, fares that allow passengers to contribute to the reduction of carbon dioxide emissions. Ita is thus aligning itself with the decarbonisation policies of the Lufthansa Group, which has long invested in environmental protection.
Green Fares, in fact, are nothing new for the German group, which introduced this option as early as 2023. The aim is to give choice to passengers who want to contribute to environmental protection, for example by supporting the use of less polluting fuels. For the airline, on the other hand, the inclusion of green fares makes it possible to present investors and the market with more pervasive sustainability policies. Apparently, in any case, the choice meets with customer approval.
Project objectives
The initiative gives travellers the opportunity to choose tickets at increased prices in order to reduce the climate impact of routes and have access to extra benefits on loyalty programmes. According to Giovanna di Vito, chief culture, sustainability, customer assistance & non-commercial partners of Ita Airways, the project was created to intercept the needs of all people who 'do not only want to fly and discover the world, but also protect it'.
Green Fares are available for European and domestic routes as well as for many intercontinental routes. Excluded from the scheme are flights to and from Japan, the United States and Canada. From the airline's website or app, when selecting their ticket, passengers can opt for Economy Green, Premium Economy Green and Business Green fares to support certified environmental protection projects and encourage the adoption of fuels produced from renewable sources (Saf).
The operation of tariffs
The offsetting of the estimated share of emissions per passenger varies per route, repeating the scheme already adopted by Lufthansa. For European and domestic flights, 80% is compensated through the contribution to high-quality climate protection projects, while 20% is allocated to the adoption of sustainable fuels on future flights. Support for Saf adoption drops to 10% for intercontinental flights. On these routes, the remaining 90% of the compensation is dedicated to supporting climate projects.
