Registrations

Italy's car market grew by 7.6% in March thanks to incentives for electric vehicles

Volumes in the quarter remain 10 per cent below the 2019 quota - Fiat recovers 30 per cent of volumes since the beginning of the year, Chinese manufacturers run

by Filomena Greco

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2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

The tone in the Italia car market also remained tonic in March, with registrations up 7.6% year-on-year, and the first quarter of the year up 9.2% year-on-year.

The result is still affected, as the Centro Studi Promotor points out, by the incentives for the purchase of electric cars booked as of 22 October.

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The dynamics of incentives actually improved the market share of electric cars, which rose from 5.2% to 12.2% in November, to 11% in December, with an effect also on the first months of 2026, during which the share of electric cars in registrations was 6.6% in January, 7.9% in February and 8.6% in March.

"As the above-mentioned data show, the boost of incentives for the purchase of electric cars is still supporting the car market in Italy, but this boost is fading and it can therefore be assumed that in the coming months there will be a slowdown in registrations, which are however already at very depressed levels.

However, the 484,802 registrations in the first three months of the year represent volumes almost 10 per cent lower than in 2019, the pre-Covid phase.

Brand trends in the Italia car market

In this context, the performance of the main brands in the Italia car market is worth mentioning.

Fiat continued its recovery phase and since the beginning of the year recorded an increase in registrations of almost 30%, improving its market share by two points to 12.7%. At home Stellantis did well Citroen while Peugeot fell and Leapmotor consolidated its market share close to 2.5% in just a few months.

The performance of all Chinese manufacturers in the month, and since the beginning of the year, is up sharply, thanks to the contribution of incentives that have in fact mostly supported Made in China productions: MG rises above 3% share, Byd rises to 2.7%, Omoda/Jaecoo is close to 2%.

The monthly economic survey on the car market shows that 51% of dealers report low order intake in March, while 55% report low visitor numbers in showrooms

Only 10 per cent believe that an increase in sales is possible in the next three to four months, while 56 per cent assume stability and 34 per cent expect a declining market trend.

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