Residential

Italia needs 840,000 homes for workers (and 235 billion in investment)

According to a study by Scenari Immobiliari and Investire Sgr, over 25 million workers live in dynamic areas with severe housing shortages. Of these, over 4 million households are unable to access the private housing market and do not meet the eligibility criteria for social housing.

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

Over 25 million workers in Italia live in areas that are economically and employment-wise dynamic. However, this leads to imbalances in the housing market: strong demand, scarce supply and rising prices. This trend will result – between now and 2050 – a housing requirement of 840,000 homes, of which around 540,000 will be for permanent workers and around 300,000 for seasonal workers, requiring investment of over 235 billion euros.

This is the finding of the report by Scenari Immobiliari, in collaboration with Investire Sgr, presented during the 34th industry forum, currently taking place in Rapallo.

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The availability of affordable housing has become a strategic infrastructure in its own right. In Italia, in the most dynamic regions – those linked to industry, the service sector and tourism – the constant rise in property prices and the simultaneous decline in supply risk hampering the labour market as well. A clear sign of this tension emerges from the employment figures: whilst businesses planned to take on around 2.87 million new staff in the first half of 2026, they are finding it difficult to fill 44.8 per cent of the roles they are seeking to fill. Against this backdrop, the scarcity of flexible housing solutions that are commensurate with workers’ purchasing power represents a major obstacle to attracting and retaining talent in the country’s manufacturing hubs.

Demand for 840,000 homes in production areas

To gauge the true scale of the phenomenon, the analysis carried out in the report by Scenari Immobiliari and Investire Sgr is based on a study of 515 Local Labour Markets. These are territorial groupings that reflect the actual national employment and production catchment areas, making it possible to identify where economic growth generates the greatest demand for housing for workers and families. In Italia, there are over 25.19 million workers living and working within these dynamic areas. This vast pool generates an estimated housing requirement of around 840,000 homes, intended to support the so-called ‘grey zone’, comprising over 4 million households who have an income but are unable to access the private market at current prices and do not meet the eligibility criteria for social housing.

An analysis of the sectoral distribution of housing demand within the Local Labour Markets shows that around 410,000 homes are concentrated in areas predominantly focused on the service sector, which include large cities and metropolitan areas. A further 287,000 homes are attributable to areas heavily specialised in tourism, whilst 110,000 units serve industrial and manufacturing sectors, to which is added a residual share of 30,500 homes linked to primary and agri-food activities. Furthermore, the study breaks down the overall demand into 537,500 permanent workers, who require permanent accommodation for themselves and their families, and 300,000 seasonal workers, whose housing needs are flexible and periodic.

The profit and loss account: 235 billion in investments

To respond effectively to this vast housing challenge, forecasts indicate that the market will require over 70 million square metres of residential floor space. The scale of the investment required is staggering, exceeding 235 billion euros, with a weighted average construction cost of around 280,000 euros per dwelling. Even if we project that the entire estimated housing requirement will be met over a very long-term scenario extending to 2050, meeting this demand will require the construction and bringing to market of around 35,000 additional homes each year.

Faced with such a complex set of needs, the residential property market is taking its first steps towards a new property asset class represented by so-called ‘staff houses’ (or service housing), namely managed and flexible residential solutions designed for workers based away from home and to complement corporate welfare benefits. Among the urban centres identified by the study as showing the greatest potential for the development of residential schemes dedicated to workers, Milan, Rome, Florence and Bolzano stand out, followed by Turin, Bologna, Venice and Naples.

“The property market must be able to regard the ‘Affordable Living’ residential segment as an infrastructure investment,” said Michele Beolchini, Head of Product Development & Fundraising at Investire Sgr. “ For this reason, institutional, private and public capital must be willing to invest significantly in this segment, so as to enable the development of a housing supply consistent with the structural needs of Italian workers. The Italian asset management system has already developed expertise, track record and the ability to structure and manage dedicated products, working alongside institutional investors and developing platforms capable of meeting the housing demand of the so-called ‘grey band’. In this context, Investire SGR has been active for over fifteen years in the social infrastructure sector, with a particular focus on the development of residential projects intended for long-term rental at controlled rents. Through 14 investment funds, the asset management company has raised over 1.5 billion euros in capital, earmarked for the construction of around 6,500 flats and 4,000 student beds.”

“The issue of housing is not only a significant social issue but also represents, today, a strategic driver for the competitiveness of local areas and for the country’s economic growth,” said Francesca Zirnstein, Director-General of Scenari Immobiliari – “This is why we need to promote a very long-term vision capable of combining economic sustainability, quality of life and social inclusion, transforming a growing need into an opportunity for development across the entire property sector and for local areas.”

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