The Henley Practice

Italia ranks fourth in Europe for investment attractiveness

Pier Domenico Garrone: ‘The country is more competitive than the domestic debate suggests’

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

A flat tax for new residents. Along with favourable terms for inheritance tax and access to the European single market, with Milan also emerging as a hub for family offices.

These are some of the reasons why Italia is climbing the rankings for the attractiveness of mobile capital compiled by Henley & Partners.

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The index, which examines nearly 40 indicators covering taxation, investment frameworks, the rule of law and quality of life, analyses data from structured databases including the World Bank, the International Monetary Fund and the OECD.

In this ranking, led by Singapore and followed by New Zealand and the Cayman Islands, Italia comes seventh overall and fourth in Europe, behind Cyprus, the Netherlands and Portugal, and ahead of Germany and France.

“The Reputational Strength Index,” explains communications expert Pier Domenico Garrone, “measures reputational strength on the basis of documented, certified and verifiable evidence, excluding opinion poll data and uncertified sources from the analysis. The Henley data is significant precisely because it does not measure public opinion on Italia nor does it represent a tally of millionaires arriving in the country: it assesses the country’s structural competitiveness in terms of the international mobility of people, families and capital. The picture that emerges is of an Italia that is more competitive than is often portrayed in domestic debate, as assessed on the basis of concrete factors such as taxation, institutional quality, stability, access to the European market and the ability to create value. The factors underpinning Italia’s position are clear: the tax regime for new residents, the favourable inheritance framework and access to the European Union market, with Milan emerging as a growing financial centre and hub for family offices. The Global Wealth Mobility Framework assesses these factors across 12 dimensions and 38 indicators, based on authoritative public data from sources including the World Bank, the IMF, the OECD and the Global Peace Index. This is objective data that helps to distinguish measurable reputation from subjective perception.”

Added to this, in terms of reputation, is the ability to showcase the country’s image abroad, and not merely through the presence of ‘Made in Italy’ products around the world. The impact analysis of the Amerigo Vespucci training ship’s world tour estimates, for example, an economic return of over three billion euros, involving 1.3 million people, averaging almost 40,000 visits and 1.3 billion views. ‘Between 2023 and 2025,’ explains Garrone, ‘this tour visited five continents, 30 countries and 35 ports and, according to the Italian Navy, provided an opportunity to promote Italia’s image, strengthen international relations and showcase Italian excellence. It is a concrete example of ‘country-wide’ communication. Economic reputation becomes a value when communication, reliability and results are underpinned by facts.”

Studio Garrone, which since 2010 has developed a bespoke analytical system to measure reputational impact, by examining countries that have developed similar systemic initiatives during the three-year period 2023–2025, is compiling a general index of reputational strength with the aim of drawing up an international ranking. The index developed uses multiple indicators to measure the reputational strength of individuals, institutions, companies and brands.

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