Events

The Italian cosmetics industry looks to the future from Bergamo

On 21 and 22 October, the third edition of Beauty to Business and the ninth edition of Polo Innovation Day

5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

This sector, which brings together industry, research, technology, creativity and export capacity, will be gathering at the Bergamo Exhibition Centre on 21 and 22 October for the Beauty to Business Summit and Polo Innovation Day. These two events are back to bring together the Italian and international cosmetics supply chain through an exclusively B2B format, featuring exhibitions, conferences and tailored meetings between companies and industry professionals.

The initiative, organised by Promoberg in collaboration with the Cosmetics Cluster, marks a significant milestone this year: the Beauty to Business Summit is now in its third edition, whilst the Polo Innovation Day is in its ninth year, consolidating the process of integration between the two events. Further bolstering their prospects for growth is Beauty to Business’s entry into the international Cosmoprof network, following the acquisition of a 70 per cent stake by BolognaFiere Cosmoprof.

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This development brings to Bergamo a reflection on the present and future of a strategic supply chain for the Italian manufacturing sector, in a region of particular significance to the industry. Northern Italy is home to over 50 per cent of the country’s cosmetics companies, and Lombardy lies at the heart of the so-called Cosmetic Valley, an area encompassing the Lombard quadrilateral between Bergamo, Crema, Milan, Lodi and Brianza. It is against this backdrop that Bergamo presents itself as a meeting point for businesses and operators within the sector, thanks in part to the location of the exhibition centre on Via Lunga, which is easily accessible via the motorway network, the ‘Il Caravaggio’ international airport at Orio al Serio and the railway station.

“With the acquisition of Beauty to Business by BolognaFiere Cosmoprof, the organiser of Cosmoprof Worldwide Bologna and Cosmoprof-branded events worldwide, we aim to embark on a new path for the development of the cosmetics supply chain,” explains Enrico Zannini, Managing Director of BolognaFiere Cosmoprof. “ The aim is to create synergies to offer the best growth opportunities to companies in the Italian supply chain, combining the flexibility and focus on the local area typical of Beauty to Business with the global business reach of the events in the Cosmoprof network. Whilst retaining the distinctive features of the Beauty to Business Summit – the event’s sector-specific focus, the accessibility of the format and the provision of highly sector-specific content – the involvement of BolognaFiere Cosmoprof will enable us to offer new services and business solutions to increase the engagement of buyers, brand owners, contract manufacturers, and suppliers of ingredients, packaging and technologies.”

Antonia Benvegnù, Head of Sales for Cosmopack Bologna, Asia and the Americas at BolognaFiere Cosmoprof, adds: ‘Thanks to Cosmopack, a key asset of Cosmoprof Worldwide Bologna, we have for years been helping supply chain companies around the world to establish new business relationships, build new partnerships and maximise opportunities to meet potential customers. Beauty To Business enables us to contribute to the growth of the sector, with a particular focus on Italian companies – especially those in Lombardy’s Cosmetic Valley – through a strategic format tailored to an industry that continues to stand out for its dynamism, innovation and ability to expand into new markets. In a highly competitive and challenging market, with an unstable global landscape and the changes brought about by new technologies and evolving consumer habits, the Bergamo event offers a further opportunity to facilitate dialogue between companies, evaluate new solutions for the industry and create synergies.”

After all, the Beauty to Business Summit represents an opportunity to consolidate the role of the Bergamo Trade Fair as a meeting place for businesses, expertise and innovation, in a sector that demonstrates significant industrial capacity and a strong international focus, as Carlo Conte, Head of Operations at Promoberg, states: ‘The event’s inclusion in the Cosmoprof network opens up new prospects for development, creating the conditions to progressively strengthen its positioning and expand opportunities for networking amongst industry professionals. Our vision is to continue to promote the region’s strengths and the event’s specialisation, supporting its growth through a format capable of meeting companies’ practical needs and fostering new business connections. In this regard, the synergy with Polo della Cosmesi and with an international network such as Cosmoprof is a strategic element for looking to the future of the sector.”

The Cosmetics Cluster, whose president Matteo Moretti adds: “The Cosmetics Cluster has believed in Beauty to Business from the very beginning and has chosen to bring its Innovation Day to Bergamo, helping to create an opportunity for the sector to meet and exchange ideas around this event. This decision also stems from a desire to promote Lombardy – one of the most important regions for the Italian cosmetics industry – and its wealth of businesses, expertise and innovation. Over recent years, the Cluster has supported the growth of Beauty to Business, making its network, relationships with companies and knowledge of the sector available. The inclusion of the Cosmoprof event confirms the value of the journey we have undertaken together. The Cluster is delighted to have helped foster the growth of an event capable of bringing together companies, professionals and expertise from the Italian and international cosmetics sectors. Now in its ninth edition, Innovation Day continues on its journey, reaffirming its status as an event capable of interpreting the sector’s transformations, connecting expertise and creating new opportunities across the entire supply chain.”

The event is organised around four key areas, each representing a key link in the cosmetics value chain: ingredients and raw materials; contract manufacturing and private label services; packaging and packaging materials, with a particular focus on sustainability; and machinery, technology, research and development, testing and certification.

Polo Factory is the result of a collaboration between complementary areas of expertise: a project that brings together seven companies affiliated with the Cosmetics Cluster, all of which are called upon to share their know-how, technologies and specialisms to bring a joint venture to fruition. The process spans the various stages of the supply chain, from formulation to packaging, from design to technology, right through to production, demonstrating how the exchange of different experiences and professional expertise can lead to a tangible result. The outcome of this collaborative effort will be presented during the event on 21 and 22 October as a demonstration of the synergies and expertise that characterise the cosmetics supply chain.

The two-day programme focuses on some of the changes currently taking place in the sector: artificial intelligence, testing, sustainability, packaging, research and development, industrialisation and training.

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The events stage will host workshops and round-table discussions focusing, amongst other topics, innovation from Asian markets, integrated testing of the cosmetics experience, the application of AI to industrial waste management and management systems, the sustainability of production processes, and the use of artificial intelligence in product development.

Among the events dedicated to the younger generation and the relationship between education and industry is the ITS Natta Award, a competition organised by the ITS Academy Giulio Natta, which involves students in the design of a cosmetics range, from the initial concept through to formulation and the creation of the advertising slogan.

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