Creativity, industry and innovation: Italian fashion tells its story in India
The initiative of the Days of Italian Fashion in the World, launched last January at the Ministry of Foreign Affairs as part of a 'diplomacy of growth' programme promoted by the Farnesina and Ice-Agenzia, stops in the country's major cities
NEW DELHI - After Japan, the United Arab Emirates and Brazil, the Giornate della moda italiana nel mondo (Days of Italian Fashion in the World) made a stop in India a few days ago with a series of appointments in New Delhi, Mumbai and Ahmedabad. The initiative - conceived to strengthen the international presence of Italian fashion, support the internationalisation of companies and promote a narrative that unites culture, creativity and industry - was promoted by the Italian diplomatic network in the Asian country and the local Cultural Institute to foster synergies between companies, designers and sector operators.
The event opened in New Delhi with a day that brought together Italian and Indian creativity. Moderated by the director of the Italian Institute of Culture Andrea Anastasio, Indian designers David Abraham and Vidyum Singh discussed ecological and social sustainability with fashion designer Francesco Corcione (Saman Loira). MinervaHub president Matteo Marzotto, interviewed by Maria Silvia Sacchi of The Platform (the initiative's partner publication), addressed the theme of the links between India and Italy in luxury production, while Kiton CEO Antonio De Matteis animated a talk dedicated to Neapolitan tailoring. The evening also saw the inauguration of the 'Italia è Moda' (Italy is Fashion) exhibition (open until the end of December, curated by Clara Tosi Pamphili) dedicated to Italian excellence in the sector.
The protagonists of the Mumbai stage, hosted in the premises of the Ice Factory Ballard Estate were Alberto Racca (Miroglio and Trussardi Group) and Claudio Marenzi (Herno-Montura). Carlo Capasa and Stefano Canali, respectively President of the Italian National Chamber of Fashion and CEO of the Canali Group, spoke from Italy and Los Angeles. During the evening, a fashion show was held by the students of the Istituto Marangoni in India on the occasion of the institution's 90th anniversary.
The closing event took place in Ahmedabad, where there was a focus on Jato and Jato India, among the world's leading embroidery companies for luxury companies. Jacopo Tonelli (Jato 1991 - MinervaHub) spoke on the topic of Italian creativity and its influence on global fashion, while Marenzi and De Matteis analysed the structure of the Italian fashion industry. The evening also included a video tribute to Italian fashion icon Giorgio Armani.
The Days of Italian Fashion in the World were launched last January by the Italian Deputy Prime Minister and Minister for Foreign Affairs and International Cooperation, Antonio Tajani, as part of the 'diplomacy for growth' strategy promoted by the Farnesina and Ice-Agenzia, through the signing of a protocol agreement with the main fashion industry associations (Anfao, Camera nazionale della moda italiana, Confapi Uniontessile, Confartigianato moda, Confartigianato orafi, Cna federmoda, Cna orafi, Confindustria accessori moda, Confindustria federorafi, Confindustria moda - Federazione tessile e moda and Altagamma).
