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Residential high streets: the most expensive in Italia are in Milan and Rome

by the Real Estate Editorial Team

29 September 2026

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4' min read

Translated by AI

Versione italiana

4' min read

Translated by AI

Versione italiana

In the luxury property market, it is not just the city or neighbourhood that matters: a single address can make all the difference. This is highlighted by the analysis carried out by Idealista’s Research Centre on Italian residential high streets, which looks at streets that feature both a significant number of properties for sale and particularly high asking prices. The survey covers the eight main Italian metropolitan markets (Milan, Rome, Naples, Turin, Palermo, Genoa, Bologna and Florence) and takes into account streets with at least ten properties on the market. Listings from the second quarter of 2026. The figures shown are the medians of the asking prices in active listings during the second quarter of 2026.

Milan

Topping the national rankings is Milan. Via Senofonte, in the City Life district, has a median price of 21,429 euros per square metre, with a median property value of 4.5 million euros. Next come Corso Venezia, in the Palestro-Monforte area, at €18,378 per square metre and €3.5 million per property, and Via dei Giardini, between Brera and Montenapoleone, at €16,800 per square metre and a median of €3 million per property.

The concentration of Milan’s premium property market is clear: eight of Italia’s ten most expensive streets, in terms of median price per square metre, are located in the Lombard capital. A comparison with average prices across the city highlights the price gap even more clearly. Whilst the city average stands at 5,757 euros per square metre, Via Senofonte commands almost four times that amount. However, the geography of luxury in Milan is not limited to a single district: in addition to City Life, Brera and Palestro-Monforte, the Carrobbio, Ariosto-Magenta and Moscova areas are also emerging.

Rome

Rome presents a different picture. With a city-wide average of 3,784 euros per square metre, its most expensive high streets form a relatively compact cluster in the historic centre. In the top ten compiled by Idealista, Piazza di Spagna ranks fourth at €14,242 per square metre, whilst Via del Babuino ranks sixth at €13,525.

Via del Corso, Corso Vittorio Emanuele II and Via di Campo Marzio also range between approximately 12,000 and 14,300 euros per square metre. Via del Corso, in particular, has a median price of 12,500 euros per square metre and 2.1 million euros per property.

Central location or square metres: Florence, Naples, Turin, Bologna, Genoa and Palermo

According to Vincenzo De Tommaso, head of the Research Department at idealista, urban luxury can take two forms: ‘That of centrality, where a scarcity of supply leads to high prices per square metre regardless of the property’s size’, and ‘that of space, where the price per square metre is more modest but the properties are large’. The latter is the case in residential areas outside the urban centre, such as the Florentine hills or the Posillipo district in Naples.

Florence is a case in point. Piazza del Duomo is the city’s most expensive location in terms of price per square metre, at 11,275 euros per square metre and a median price of 1.98 million euros per property. However, in Via Pian dei Giullari, in the hills, the price per square metre drops to €5,728, whilst the median house price rises to €2.3 million – the highest among the Florentine locations analysed.

A similar trend emerges in Naples. Via Filippo Palizzi, in the Vomero district, tops the city rankings at 7,615 euros per square metre, whilst in Posillipo the prices per square metre are lower but the size of the properties pushes the overall price upwards: Via Posillipo stands at €6,429 per square metre and has a median price of €1.24 million per property.

In Turin, the highest price is found on Via Giambattista Bogino, in the historic centre, at 8,370 euros per square metre and a median value of 1.67 million euros per property. Turin’s premium property market appears to be highly concentrated: the top six streets in the city’s ranking are all located within the historic centre.

Bologna, on the other hand, shows less polarisation. Strada Maggiore leads the way at 6,436 euros per square metre and 715,000 euros per property, followed by Via delle Tovaglie at 6,303 euros. Compared with the other markets examined, the capital of Emilia-Romagna therefore has a more even distribution of property values and a less pronounced deviation from the city average, which stands at €3,798 per square metre.

The opposite is true in Genoa, where the study identifies the widest gap between the city’s average price and the highest-priced location. Whilst the average is 1,790 euros per square metre, Piazzale John Fitzgerald Kennedy, in Carignano, reaches 7,247 euros per square metre. Further behind are Via Stefano Prasca and Via Nizza, both at around 3,570 euros.

Finally, in Palermo, the highest price is found on Via Umberto Giordano, in the Malaspina-Palagonia neighbourhood, at 3,824 euros per square metre and 650,000 euros per property. Next come Via Marinai Alliata in Mondello, at €3,548 per square metre, and Via Vittorio Emanuele, in the Tribunali-Kalsa area, at €3,519.

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