ItalyX accelerates on innovation: certification lands on blockchain and 'ItalyX Stories' is born, the new publishing series dedicated to Italian excellence

Each certification will be verifiable via a QR code integrated into the ItalyX brand: consumers, buyers, partners and stakeholders will be able to easily access certain, publicly available and unchangeable information, obtaining objective evidence of the validity of the certification.

Blockchain technology will make it possible to guarantee complete traceability of certification information, recorded in a secure and unchangeable manner; authenticity that can be immediately verified via QR code; greater guarantee and element of trust for the consumer on the excellence and Italian identity of the certified company.

The aim is to make certification increasingly accessible, sharable and integrable into the digital processes of companies, amplifying their commercial and reputational value in global markets. The introduction of blockchain will also affect the membership badges of the Partner24ORE network, the Qualità24ORE certification and the certificates of participation in the Group's master courses. This is the first step of a broader evolutionary path. As of May 2026, the release of a software solution dedicated to Digital Product Passport (DPP) management via blockchain technology has been completed, in compliance with the new European ESPR Regulation.

The DPP will enable companies - not only ItalyX certified ones - to structure and enhance product information in a standardised, transparent and easily accessible way, guaranteeing: full traceability of material origin; verifiable documentation of environmental impact; information on product durability, reparability and recyclability; direct access to the digital passport via QR code or integrated NFC technologies; a customisable interface designed as a true digital product showcase.

In this way, ItalyX further evolves into a comprehensive digital platform capable of certifying the value of companies and making it visible, demonstrable and immediately usable throughout the supply chain.

Alongside technological innovation, ItalyX also strengthens the publishing and visibility front with the debut of 'ItalyX Stories', a new series of digital monographs dedicated to certified companies.

The initiative was created to enhance Italian entrepreneurial excellence through an authentic and in-depth account of the companies, giving a direct voice to the top figures - and, in many cases, to the entrepreneurial families or groups that guide the corporate vision - to recount the identity, values, strategies and future prospects of each business.

Each 12-page monograph integrates direct testimonials, accompanied by high-impact corporate images and unpublished content edited by the Centro Studi del Sole 24 Ore, offering an authoritative and comprehensive look at the company's positioning and the scenarios in which its strategy is developed. Available in digital PDF format, the publications are designed as communication and reporting tools for stakeholders, partners and networks. Each monograph will also be hosted within the ItalyX website, in a dedicated gallery that will contribute to building a real digital archive of Italian excellence.

"ItalyX Stories' is proposed as an editorial publication, a value tale celebrating talent, innovation and business culture that make Italia's production system unique.

The first monograph in the series will be dedicated to EMU Group, one of the first ItalyX certified companies, and recently recertified.

The new evolutions of the ItalyX platform will be presented during the Trento 2026 Festival of Economics, within the panel 'Made in Italy conquering the world', scheduled on Friday 22 May 2026, from 2.15 to 3.15 pm, at Palazzo Geremia - Sala di Rappresentanza. The meeting will be attended by Regina Corradini d'Arienzo, managing director and general manager Simest; Andrea Guglielmo, director of external relations Philip Morris Italia; Sandro Iacometti, editor-in-chief and correspondent Libero; Eraldo Minella, general manager of professional services and training Gruppo Il Sole 24 ORE; Iacopo Pazzi, chief retail commercial officer Amplifon; Massimo Pozzetti, managing director Pastiglie Leone; and Luigi Riva, president Assoconsult.