Jacques Cavallier Belletrud (Louis Vuitton) awarded for innovation and creativity in perfumes

Grandson and son of perfumers from Grasse, Jacques Cavallier Belletrud embarked on his journey from childhood to become Louis Vuitton's maître parfumeur, after working as a perfume creator and director of innovation for 22 years at Firmenich. He helped rebuild Les Fontaines Parfumées, a 17th century property that had been abandoned, to create a unique centre for Louis Vuitton based in the heart of Grasse, the capital of modern perfumery.

Through years of exploration and innovation, he has created Louis Vuitton fragrances that embody his vision of a perfumery of contrasts, such as Spell on You and l'Immensité, as well as redefining the Extrait category through compositions without traditional top, heart or base notes. Furthermore, the pioneering use of Louis Vuitton's unique natural leather infusion technique and CO2 extraction has further distinguished his work in the industry.

A commitment and talent that was recognised in New York where Belletrud received the Fragrance Foundation's 'TFF Lifetime Achievement Perfumer' award, which is given to those whose work has significantly shaped the direction and spirit of perfumery. It is a testament to their artistic achievements and influence on future generations of perfume creators.

The award not only celebrates individual excellence, but also emphasises the key role in taking modern perfumery to new heights.The award recognises Belletrud's 45-year career, during which he has created numerous fragrances such as Jean-Paul Gaultier's Classique, Issey Miyake's L'Eau D'Issey, Nina Ricci's Nina and Yves Saint Laurent's Opium pour Homme. Since 2016, he has created a collection of Louis Vuitton fragrances that has grown over the years and now includes best-sellers such as Ombre Nomade, Attrape-Rêves and Imagination.