Jaguar Land Rover, Gerry McGovern fired on the spot. He was head of design and signed off on the pink car
Surprise dismissal at JRL. Corporate restructuring or blame the pink Jaguar Type 00 concept?
Escorted out of the office. This would have been the end of the relationship between Gerry McGovern and Jaguar Land Rover, after a career spanning more than 20 years. No official confirmation, but reports from England and India announce the dismissal of the head of design at JRL, a central and very influential figure (at least until today) of the British brand owned by the Indian group Tata Motors. And it would be the new CEO P.B. Balaji, who took office after the resignation of Adrian Mardell, who fired McGovern.
The causes are unknown, but it is undeniable how the new brand identity of Jaguar wanted by McGovern caused a real tsunami for the British brand. The creative director of JRL (that's his high-sounding and somewhat ridiculous job title) at the launch of the concept Type 00 where we were present
declared triumphantly how it was not the presentation of a prototype, but a true outward manifestation of the style language of a luxury brand, forgetting terms like 'automobile' or industrial production. Not only that: the new logo said goodbye to the historical Leaper symbol and seemed to use the same font as Dyson with a G reminiscent of Google, so much for the slogan 'Copy Nothing'.
The launch of the "Pink Jaguar" and a communication totally disconnected from an automotive brand even led to sarcastic comments from Elon Musk and many doubts from analysts and journalists convinced that cars are something more complex than handbags and shoes.
