The scenario

Jeep, all new products coming in 2025. Starting with the new Compass

The Stellantis premium brand is preparing a product offensive for next year. Focus still on electrification and the centrality of the Melfi factory where the new Compass will be produced.

by Corrado Canali

3' min read

3' min read

Jeep on the eve of a year, 2025, full of novelties, with the new Compass in particular, confirms the strategic centrality of Italy. Italy, in fact, is a producer country with 47 per cent of cars sold outside its borders. But it is also the third largest market in the world in terms of units sold, 70,000 deliveries at the end of 2024 for a share of 4.4%, given that it has secured a good share of the 123,000 registrations at European level, up by 2% at the end of 2024 compared to 2023, 50% of which are destined for private buyers.

Avenger amplifies its multienergy DNA

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The Avenger, the compact SUV offered in petrol, electric and hybrid versions, plays a central role in the good performance of 2024. As many as 135 orders since launch, of which 80,000 accounted for this year, half go to the internal combustion engine and the other 50% are split between hybrid, 35%, and electric 15%. Avenger is the best-selling SUV in Italy and in the top 5 among electrics, a trend that will be reinforced in 2025 with the 4xe version with electric all-wheel drive, arriving in April in the wake of the success of the special North Face Edition variant.

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Stellantis' new STLA medium platform

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But central to Jeep's product offensive will be the launch of the new Compass to be unveiled on 18 March. It is one of the most anticipated models coming in 2025 for the Stellantis. Built on the STLA medium platform, it will be one of five models produced at the Melfi plant along with the new Lancia Gamma and the DS No. 8 electric flagship. The new generation of the medium SUV will be 15 cm longer than the current version.

Compass the second growth model in Europe

The line will be more streamlined and sporty. As for the engine range, which promises to be quite extensive, internal combustion, light hybrid, plug-in and 100% electric units with a range of up to 650 km are envisaged. The styling of the new Compass will echo the family feeling of recent models introduced by the Jeep brand and will therefore be characterised by head and muscular lines. After the Avenger, the new Compass will be the second model for the brand's growth in Europe.

Recon the Wrangler-derived electric

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Of the other launches planned for 2025, there is also anticipation for the Recon electric off-roader, which goes on sale in early 2026. Modelled on the base of the Wrangler but offered only 100% battery-powered and with an authentic Jeep DNA, complete with removable doors for full contact with nature. Still on the subject of pure electric, the Wagoneer S, the fastest and also the highest performing Jeep ever, is scheduled to arrive at the end of next year, and will immediately put the world's leading electric brand, Tesla, in its sights.

Wagoneer S will put Tesla in the crosshairs

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Destined to capture the top of the range, the Wagoneer S is credited with up to 600 hp of range and 0 to 100 km/h acceleration in 3.5 seconds. Solid and versatile, it will be suitable for all kinds of uses. Confirming more and more the centrality of Italy, but also of Turin, which is home to the design centre where first the Avenger and now the new Compass were built. In addition, the Melfi factory has already celebrated the one million units produced with the two models Renegade the first phev Bsuv and Compass the fifth best selling Csuv in Italy.

After the Avenger comes the new Compass

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It is an interesting outlook for 2025 that Jeep wants to keep open at all costs, not only by expanding with new models for the brand, but also by adding other variants to the success that has by now consecrated the Avenger, which in just a few years has secured a 35 per cent share of potential buyers who are women with an average age of less than 50, and above all a 70 per cent conquest share, i.e. snatched away from competition from other brands. An opening of credit that Jeep has that the new Compass will also count on reaffirming.

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