Package holiday prices boom: in Italy they grow three times the EU average
In July 2024, the consumer price of package holidays in the EU grew by 6.6 per cent compared to the year before, but Italy experienced a real jump with a growth of 19.5 per cent. This was reported by Eurostat
2' min read
2' min read
Increasingly expensive holidays. For Italians, but generally throughout Europe. Even if in this case Italy is worse off than elsewhere, looking at Eurostat statistics, published on the web portal, and relating to consumer prices in the EU for package holidays. Which continued to increase in 2024, but with price rises in Italy equal to three times the EU average. This is what emerges from the Eurostat statistics, published on the web portal.
The numbers lined up by the European institute say that in July 2024 the consumer price of holiday packages in the EU (all-inclusive stays or tours that include travel, food, accommodation, guides, etc.) grew by 6.6% compared to the year before, but Italy recorded a real boom with a growth of 19.5%, second only to that reported in France (+22.2%). In this context, the Belpaese country is at the top for the growth in the prices of national packages, which with +29.8% are well above the average European increase of 11.1% (France's figure is missing). For the prices of international package holidays, on the other hand, Italy recorded a growth rate lower than the EU average of 3.7% compared to the EU average of 5.7%.
On the contrary, 3 EU countries recorded a negative inflation rate for package holidays: Malta (-2.9%), Finland (-2.7%) and Denmark (-0.2%).
High package tour prices have been rising across the EU since August 2021. The annual growth rate exceeded 10% in most months of 2022 and 2023. In particular, domestic package holidays experienced a price surge in 2023, with the annual inflation rate exceeding 20% for 7 months in that year.
Eurostat does not say so, but perhaps it is no coincidence that our tourist resorts have recorded a drop in the number of presences of Italians offset by those of foreigners. The data in this case, reported by Ansa, comes from a survey by Assoturismo Confesercenti, carried out by the Centro Studi Turistici di Firenze (Tourism Studies Centre of Florence), which speaks of a summer quarter below expectations with -0.7% overnight stays and a drop in Italians (-2.9%) compared to foreign presences up 1.6%. The drop in Italian demand was felt particularly in seaside resorts (-4.1%), spas (-5.3%) and lakes (-3.7%). In absolute terms, 105.4 million overnight stays by Italians are estimated for the summer quarter, compared to 108.6 million in 2023.

