Tech

The Justice Department initiates proceedings to dismember Google and end its digital monopoly

The US Department of Justice initiates legal proceedings to dismember Google and end its monopoly in online advertising

Google sotto attacco

2' min read

2' min read

Dismember Google to remedy its digital 'monopoly'. This seems to be the idea of the US Department of Justice, which just yesterday opened yet another case against Big G, recently accused by a federal judge of monopoly in online advertising.

This time the issue seems even more delicate. Because it is precisely from the DoJ that they have made it known that the best way to deal with Google's monopoly in Internet search is to break up the company, today valued at $1.8 trillion: a long legal session now begins (it will last three weeks) that could redefine the technological giant and reshuffle the cards among the Silicon Valley powers.

Loading...

The previous one

.

It should be recalled that last August, Judge Amit P. Mehta of the US District Court for the District of Columbia ruled that Google had violated antitrust laws to maintain its dominant position in online search. And now he is hearing arguments from the government and the company on how to correct this monopoly. The judge's final decisions - corrective measures referred to as 'remedies' - are expected to arrive by the end of next summer. Ergo: the next five months look crucial for Google's future.

In its opening statement at Monday's hearing, the government asked Judge Mehta to force Google to sell its popular Chrome browser, which directs users to its search engine. Government lawyers also said the company should take measures to favour competitors.

Google, for its part, has always made it clear that consumers choose its search engine because it is better than competitors such as Bing or DuckDuckGo, and has emphasised that it constantly invests in improving it.

The Cause

.

It should be remembered that the case against Google on the issue of online search was filed in 2020, during the first Trump administration. In 2023, Judge Mehta conducted an eight-week trial in which the government argued that Google had subverted competition by making deals to be the default search engine in browsers and on the home screens of smartphones (it turned out, for example, that in 2021,

Google paid $26.3 billion to companies like Apple and Samsung for these deals). The point is that Google really risks coming out of this process weakened. Just as increasingly fierce competitors - such as OpenAI, Microsoft and Meta - are launching new software to lead the new era of online search: that of artificial intelligence.

Google itself, after all, has increasingly integrated AI into its search (one only has to do a common Google search to see Gemini answers appear), but the Justice Department told Judge Mehta that it must be prevented from exploiting Google's monopoly in search to dominate in AI as well.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti