Football and accounts

Juventus, budget approved with 200 million loss amid criticism from small shareholders

Shareholders' meeting at the Allianz Stadium. Ferrero rules out a new capital increase

by Gianni Dragoni

(Adobe Stock)

5' min read

5' min read

Punctuated by a chorus of criticism from the small fans, who accuse top management Gianluca Ferrero (president) and Maurizio Scanavino (managing director) of 'not knowing what Juventus is' and not defending the football team for the adverse refereeing 'on TV and with the FIGC', the Juventus shareholders' meeting approved the financial statements to 30 June 2024 by a large majority. Last season's accounts closed with a loss of EUR -199.2 million in both the statutory and consolidated accounts.

New Capital Increase

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It is the seventh consecutive balance sheet in the red for the Old Lady, which has lost its lustre both on the pitch (the last Scudetto won in 2019-2020) and in the accounts (in five years it has had recapitalisations of 900 million from shareholders, almost entirely burnt by losses). The net loss, at -199.2 million, is 61% higher than the previous year's (-123.7 million). The negative record remains the -239.3 million in the statement as at 30 June 2022. Chairman Gianluca Ferrero ruled out a new capital increase: 'The strategic plan for the period from 2024-2025 to 2026-2027 does not envisage any further capital strengthening.

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Exor's decisive vote

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Shareholders representing 99.92% of the voting rights present at the meeting voted in favour (0.066% against, 0.007% abstained). The vote in favour of the majority shareholder Exor, the Agnelli heirs' holding company led by John Elkann, was decisive. The figures presented for the meeting confirm that Exor has increased its shareholding in the club in recent months from 63.8% to 65.4% and its voting rights from 77.9% to 78.9%. The meeting is being held at the Allianz Stadium, with open doors. A practice now abandoned by almost all Italian listed companies, which do not allow the physical presence of shareholders, but only allow participation _ not as effective _ through the appointed representative, with written questions sent in advance.

Applause for Chiellini and Brio

Present at the assembly was Giorgio Chiellini, the former team captain who returned to Juventus on 16 September in the role of 'Head of Football Institutional relations', reporting directly to CEO Scanavino, who is committed to representing the company in relations with national and international football institutions. Some of the same shareholders who criticised Ferrero and Scanavino, defined as 'Elkann's men', instead expressed appreciation for Chiellini's role. Also greeted with applause was the return of another Juventus champion, stopper Sergio Brio, who was not present in Turin, and who has been the new 'Juventus fan ambassador' since 25 October.

The main sponsor is missing

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Juventus is still without a main jersey sponsor, after the expiration on 30 June 2024 of the agreement with the Stellantis group for the Jeep brand, which had a 'base remuneration' in the last season of 42 million euros. In the balance sheet, however, income received from Stellantis Europe is declared for a lower sum, 38 million. CEO Scanavino said that the club expects to have an agreement with a new sponsor by 30 June 2025: 'We are in negotiations with several brands of relevant international companies. We expect to reach an agreement by the end of this season'.

Non-participation in the Champions League

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The monstrous loss is attributed by the club to the club's non-participation in the Champions League (TV rights and Uefa ticket revenues were reduced to zero against an average of 90-95 million in the previous three years). In addition, there are 'non-recurring charges' of 35.9 million, deriving from the 9.8 million paid in the dispute with Cristiano Ronaldo, from provisions for the dismissal of former coach Massimiliano Allegri, and from the devaluation of players' rights. Shareholder Salvatore Cozzolino pointed out that the balance sheet shows that 'even if there had been the Champions League there would have been a loss of 70 million'. The balance sheet also entirely devalued the receivable from the European Super League, the Spanish company set up under Andrea Agnelli's previous management for the European Super League project.

financial debts at 242.8 million

The net financial debts declared in the balance sheet on 30 June were 242.8 million. Lower than the 339.9 million at June 2023 because there was a 200 million recapitalisation last season. But if you take into account the money collected with the increase, it is as if the debts had increased by almost 103 million. Operating revenues, excluding income from player rights management (34.2 million, including net capital gains of 22.5 million), decreased from 437 to 360.4 million.

Cost reduction

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The company emphasises that the reduction in the cost of players' wages and salaries continued for the fourth consecutive year, with a decrease of 36 million between amortisation and depreciation (down from 159.1 to 139.1 million) and players' salaries (down from 255.4 to 239 million). Consolidated shareholders' equity decreased to 40.2 million, from 42.1 million in June 2023 before the recapitalisation.

How much is the stadium worth

The company points out that the stadium, land, and buildings are budgeted at 167 million, but estimates a total market value of more than 350 million. Asked by a shareholder, Cfo Stefano Cerrato replied that the company has 'an appraisal from a few years ago that estimates the value of the stadium to be over 100 million more than the current balance sheet value. We are updating it'.

Predictions for this year

The club expects this year's net loss to be sharply reduced; it should be less than 25 million. The budget assumes, as in previous years, that the team will pass the first phase of the Champions League and qualify for the round of 16, a result that is not a foregone conclusion and must be achieved on the pitch. "As usual, the economic, asset and financial development of the current financial year _ says the budget _ will be influenced not only by the sports results but also by the second phase of the 2024-2025 Transfer Campaign."

Polemics over bonuses

Small shareholders, especially Salvatore Cozzolino and Marco Bava, criticised the board of directors' decision to award bonuses for the past financial year, despite a balance sheet loss of EUR -199.2m. In the financial year, CEO Scanavino received EUR 1.2 million gross, of which 400,000 was a bonus and 800,000 a fixed salary. During the year, Scanavino was also managing director of Gedi, Exor's publishing company (he recently became chairman). The highest salary, however, is Cristiano Giuntoli's, 'managing director football', 2.9 million, consisting of 2.5 million salary and 400 thousand bonus. President Ferrero received EUR 404,900, he has no bonus.

Why bonuses were paid

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What were the merits of paying the bonus? 'The board of directors, after much thought, decided to pay the bonus. It had been a couple of years since bonuses had been paid to managers,' Ferrero told the shareholders, referring to the remuneration report for the explanation. This report says that the eligibility condition for the bonus was not met, because the operating loss (-€175.4m) was above the threshold (-€10m). However, 'the financial year was characterised by extraordinary events', in particular the non-participation in the Champions League. And the board of directors acknowledged that 'relevant projects have been completed by the management,' such as the 200 million recapitalisation and cost rationalisation. So the board of directors decided on a waiver and paid 'a one-off bonus'. The bonus was also paid to three executives with strategic responsibilities, for a total amount of EUR 591,300, in addition to their salary of EUR 3,306,900. Giuntoli is included among these three executives, so for the other two (the report does not name them) the total bonus is EUR 191,300, in addition to their remuneration of EUR 806,900. The shareholders' meeting approved the remuneration report and the new long-term incentive plan for executives based on free shares (performance shares) with over 99% of the votes.

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  • Gianni Dragoni

    Gianni DragoniCaporedattore, inviato

    Luogo: Roma

    Lingue parlate: italiano, inglese, francese

    Argomenti: economia, finanza, industria aerospazio, difesa, industria ferroviaria, trasporto aereo, grandi aziende pubbliche, privatizzazioni, bilanci società di calcio, stipendi manager, governance società quotate, conflitti d'interesse

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