Juventus reduces red: losses more than halved and revenues at 529 million

Juventus' economic and financial health is improving, but woe betide anyone who lets their guard down. The draft consolidated balance sheet approved by the board of directors (the assembly will be held on 7 November) with reference to last season shows, in fact, a significant reduction in losses. As of 30 June 2025, the deficit has fallen to 58 million compared to 199 million in the previous statement, mainly thanks to the return to the Champions League (worth 75 million) and the FIFA Club World Cup (27 million), as well as 'higher income from player rights management' (109 million), as the accompanying note explains.

Juventus has thus updated the estimates of the 'Strategic Plan 2026/2027', confirming the expectations of improvement in the result and cash-flow for this year and next, 'albeit with a less pronounced trend than initially expected'. The break-even range is therefore estimated to be met in the financial year 2026/27. The caution due to 'sports performance and sponsorship income lower than the forecasts of the Strategic Plan' in the season that has just ended has therefore imposed the decision not to withdraw from the planned capital increase - of a maximum of 110 million - already resolved (of which 30 million already paid by Exor as at 30 June 2025).

On the revenue front, which overall grew from 394 to 529 million, Juve achieved an all-time record in receipts from home championship matches, the Stadium Tour & Museum, the J Hotel and the J Medical. In particular, match receipts amounted to 65 million. On the contrary, TV rights for Serie A dropped by about 17 million. On the commercial front, revenues from sponsorships dropped by 27 million (to 105 million) and those from merchandising and licensing by about 18 million. In May 2025 alone, Juve signed agreements with Stellantis Europe and Visit Detroit valid until 30 June 2028. The first provides for the use of the Jeep brand as main jersey sponsor for a total fixed consideration of 69 million. In June, the partnership with Adidas was renewed until the 2036/2037 season for a fixed consideration of 408 million.

Operating costs rose from 400 million to 405 million, even though last season saw a 19 million cut in the gross wages of registered personnel (to 220 million) and a 15 million cut in the amortisation of players' cards (to 124 million).

The Juventus club also announced the issuance of a 12-year 150-million bond loan, fully subscribed by funds managed by PGIM, created to optimise leverage with long-term exposure at a fixed rate (4.15% per annum), which is very low for football clubs. Net debt at 30 June 2025 amounted to EUR 280 million, up EUR 37 million from the previous year.