Kampaay, the benefit company to manage and optimise corporate events

'It is estimated that the corporate events market generates a turnover of EUR 82 billion in Europe. Despite being so large, it is managed with anachronistic methods: apart from the large events entrusted to traditional agencies, 80% of activities represent an operational black hole over which companies have little control, and of which they often cannot even identify the total amount spent'. This is how Marco Alba, co-founder and Cfo of Kampaay, explains the raison d'être of the company active in the Mice (meetings, incentives, conferences, exhibitions) sector, specialising in smart services and assistance for the management of corporate events. Kampaay's revenues have risen from EUR 916,000 in 2021 to around EUR 7.5 million in 2024: a CAGR of 101.5%, which puts the company in 25th place in the Sole 24 Ore-Statista Growth Leader 2026 ranking, and second in the reference sector ranking.

The startup was founded in 2020 by Alba and three partners, Daniele Arduini, Stefano Brigli Bongi and Enrico Berto, all with a technical background in management engineering. And all personally aligned in their interest in ESG issues, which prompted them to choose to set up the start-up with the legal form of a benefit company.

The real start of operations came in 2021, when funding from institutional investors flowed in. "Our growth was driven by the fact that we were able to respond to a latent need in the market by offering a solution that allowed us to add a control panel and optimisation for events," adds the manager and co-founder. Today, Kampaay counts mainly medium to large-sized companies among its customers. As far as sustainability aspects are concerned, Kampaay offers clients the possibility of taking carbon offsetting actions to offset the emissions generated by events, or of using specially selected green suppliers in advance. Finally, the start-up tries to share social values within the team, for example by promoting bonus days for employees to devote to cultural activities; or by joining social impact events organised by associations and non-profit organisations. "It is difficult to quantify to what extent being a benefit company has helped us in our growth path. What is certain is that more and more companies, when selecting business partners, have an eye on ESG considerations. My feeling,' he concludes, 'is that a good 15-20% of the turnover is determined by the fact that the company is able to offer these types of resources'.