Kérastase turns 60 and celebrates by accelerating innovation and sustainability

Scientific research is at the heart of every Kérastase formula as it turns 60. Born in 1964 with a new approach to hair care, the brand maintains a deep connection with professionals and consumers, and for the future looks to more sustainable formulas, responsible packaging and continuous innovation.

Since 2015, the factory in Spain, which produces 97% of its products, has been using 100% renewable energy, with a water recirculation system using 100% recycled water. In 2022, the brand launched large-scale refillable shampoos with bottles made of 100% recycled plastic. By 2023, 96% of new launches are eco-friendly, saving 1,110 tonnes of virgin plastic.

Moreover, for over 30 years, Kérastase has been committed to a world without animal testing thanks to alternative and pioneering safety assessment methods that do not involve animals. Moreover, 63% of the ingredients in the formulas are of plant origin.

And by 2030 we aim for: 100 per cent recycled plastic by 2030; 98 per cent bio-based ingredients; 100 per cent eco-friendly launches or renewals.

"It is hard to imagine a time when hair treatments did not exist," comments Rosa Carriço, global brand president of Kérastase. "But it is true that only 60 years ago, women washed their hair not as a beauty ritual, but simply as a matter of basic hygiene. Then, for the first time, Kérastase listened to women's desires and began to tell a different story. The 1960s witnessed a lightning revolution at every level, involving styles, ways of life, opportunities, in the midst of the civil rights movement and with women's liberation just around the corner. Women started experimenting with hair: new colours, new shapes, new self-confidence. Kérastase listened to women and gave them the power to play with their hair in absolute freedom, without compromise or regret, thus gaining personal control and the strength to walk in the world on their own terms, in the full expression of the power of their own beauty. We understood the bond of trust that bound them to their hair stylists and gave these professionals the tools they needed to listen to women even more closely and take the best care of them. Since then, we have never stopped listening. We have never stopped caring for women.