Kering, a new CEO to relaunch McQueen: Gianfranco D'Attis
Formerly CEO of Prada, the manager arrives in the French group to give new impetus and identity to the brand, for which cuts and redundancies have been announced
Gianfranco D'Attis has been appointed CEO of Alexander McQueen, a role he will officially hold from 3 June, reporting directly to Luca de Meo, ceo of Kering, the group to which the brand has belonged since 2001. He takes over from Gianfilippo Testa, who joined the company in 2022. McQueen was founded in 1992 by Lee Alexander McQueen, who died prematurely in 2010.
D'Attis was already ceo of Prada between 2023 and June 2025 and before that an executive at Lvmh, as president of Christian Dior Americas, and at Richemont, with roles at Jaeger-LeCoultre, Chloé and Iwc. He will now have to lead a new phase of the Kering group's brand, a major rationalisation of which has already been announced. "Alexander McQueen is entering a new phase focused on reinforcing its distinctive positioning, supported by a leaner and more disciplined model built on collections, right-sized retail and an optimised organisation," reads the note announcing the appointment. "With this in mind, Gianfranco D'Attis will lead the new phase of the maison's development, with a clear focus on strengthening the brand, its elevation and its financial performance.
"I am very happy to welcome Gianfranco to Kering," comments de Meo. He brings a powerful combination of strategic vision, operational rigour and deep luxury expertise. His ability to enhance brand identity together with disciplined execution will be crucial in our overhaul process of Alexander McQueen to unleash its full potential. I am confident that together with the teams he will lead the fashion house to a new phase of development".
As part of this rationalisation and relaunch plan, presented on 16 April in Florence at the ReconKering event, the French group announced 54 redundancies (around one third of the total) at Kering's Scandicci, Novara and Parabiago production sites, which led to the strike on 20 May. According to the trade unions, the adherence in the factories of the group's brands, including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Ginori 1735, Roman Style (Brioni), was between 70 and 100 per cent.
The group announced the partnership of Gucci, its flagship brand that recently brought the Cruise 2027 collection to New York with a show-event, with Formula 1, as title partner of Alpine.
