Kim Jones makes a comeback: after Dior and Fendi, here is his new project
The designer will present his first collection for SS 27–28. The first shops have also been announced, all in Asia
Kim Jones makes a comeback: one of the most influential designers of his generation, having previously helmed Louis Vuitton Men, Dior Homme and Fendi, is set to return with a new project bearing his name. Kim Jones’s first collection, for Autumn/Winter 2027, is therefore expected to be presented during the next round of fashion week, between January and March 2027.
“After many years of working with incredible fashion houses and collaborators, I feel that the time is right to do something new that bears my name,” Jones wrote in the statement announcing the project. This refers to Kim Jones Studio, founded in London in 2020 as a multidisciplinary hub bridging fashion and various design disciplines, but also to his first eponymous brand, which operated between 2003 and 2008. “This will bring together the things that have always interested me – fashion, art and design – giving me the chance to work with people I admire and to explore new ideas. I can’t wait to see what happens,” added Jones.
The project will be primarily ‘made in Japan’, as stated in the press release announcing it, but the collection will also feature leather creations made in Italy. It will be available from mid-2027 on the website www.kimjones.com, followed in October by the opening of the first Kim Jones shop in the revitalised Central Yards district in Hong Kong. Further openings are planned across Asia.
Jones, who graduated in Menswear from Central Saint Martins, began his career with British brands such as Umbro, Topman and Mulberry, before moving on to Alexander McQueen and Dunhill. In 2011, he was appointed by Louis Vuitton as creative director of the menswear collections, before moving on to head up Dior Homme in 2018. In 2020, he was appointed creative director of womenswear and couture at Fendi, taking on the significant legacy of Karl Lagerfeld, a role that came to an end in 2024. Jones then left Dior Homme a year later. Also in 2025, he launched the Areal line with the Chinese outerwear brand Bosideng.
