Consumer goods

Kimberly-Clark acquires Kenvue and creates a $48.7 billion group

The group announced that it will pay a premium of 46% over the market price

by Mo.D.

FILE PHOTO: An illustration photo shows boxes of Tylenol in Schwenksville, Pennsylvania, U.S. September 24, 2025.  REUTERS/Hannah Beier/File Photo

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Kimberly-Clark took over Kenvue for more than $40 billion, in a landmark deal that creates a group that brings together a number of iconic brands such as Tylenol, Kleenex and Band-Aid patches in its portfolio. The deal, however, comes at a complex juncture for Kenvue, which is facing Tylenol-related lawsuits, criticism from the White House, and fluctuating demand for its products.

The market immediately reacted to the news by penalising Kimberly-Clark's shares, which lost over 14%, and rewarding Kenvue's stock with a 17.5% jump.

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The financial details of the transaction

The group announced that it will pay a premium of 46% over the market price to take over the former Johnson & Johnson division, which has had a turbulent year: Kenvue saw its CEO sacked in July and ended up in the crosshairs of the White House over unsubstantiated allegations that the use of Tylenol in pregnancy could be linked to cases of autism in children.

Kenvue shareholders will receive $3.50 in cash and 0.14625 Kimberly-Clark shares for each share held, for a total value of $21.01 per share, based on Friday's closing price.

The troubles of the acquired company

Kenvue had only spent a short time as an independent company: it had been spun off from Johnson & Johnson two years ago, after the US giant announced in 2021 the separation of the low-growth consumer health division from the pharmaceuticals and medical devices business. Since then, Kenvue has been in the crosshairs of activist investors, unhappy with the group's performance. So much so that Wall Street seems to foresee significant challenges for Kimberly-Clark, who is now called upon to relaunch the brand.

Particularly during the course of the year, Kenvue and its flagship brand Tylenol have been catapulted into the centre of the national debate after President Donald Trump and Health Secretary Robert F. Kennedy Jr. revived unsubstantiated - and in some cases already debunked - theories about alleged links between Tylenol, vaccines and autism.

Trump then advised against the use of the drug for pregnant women, going beyond the Food and Drug Administration's (FDA) guidelines, which simply urge doctors to limit the use of acetaminophen during gestation, due to as yet inconclusive evidence on a possible link to autism. Kennedy responded by recalling the FDA's guidance at a press conference last week, emphasising that there is insufficient evidence to link the drug to autism. 'We have asked doctors to reduce its use to only those cases where it is actually needed,' he said.

The company's website also states: 'The health and safety of the people who use our products is our top priority. We believe that independent scientific research clearly demonstrates that taking acetaminophen does not cause autism. We disagree with these allegations and are deeply concerned about the confusion and risks to pregnant women and parents from such claims'.

The change at the top of Kenvue

In July, Kenvue had announced the exit of CEO Thibaut Mongon, in the midst of a strategic review and under heavy pressure from activist investors. Now Kimberly-Clark's president and CEO Mike Hsu will take over the dual role in the combined company.

The governance agreement also stipulates that three members of Kenvue's board of directors will join Kimberly-Clark's board once the deal is completed. The group will then maintain its headquarters in Irving, Texas, but will also continue to operate at Kenvue's main sites and facilities.

Next steps

The deal, which still requires the approval of both companies' shareholders, is expected to be completed in the second half of 2026. Looking ahead, the two companies also said they had identified cost synergies of around USD 1.9 billion in the first three years following the closing of the deal.

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