Commercial franchising meets at the Salone Franchising Milano

The next edition of the Salone Franchising Milano, a point of reference in Italia for networking, training and innovation in franchising, will be held in the Allianz MiCo premises from 1 to 3 October. The salon will be a real hub capable of fostering networking in all its dimensions, thanks to a layout designed to stimulate meetings, comparisons and synergies between brands, potential franchisees, investors and professionals. In this context, training takes on an even more central role with a completely revamped Main Stage, developed in collaboration with Reting, which will offer a programme full of sessions: from building an effective business plan to choosing a brand, from understanding contracts to development and growth strategies, with a focus on the most topical and relevant issues for the sector. "This is a 30 billion sector and there is a very strong connection between what is the thought, values and activity of Fiera Milano and what is the content of the franchising object," said Fiera Milano CEO Francesco Conci presenting the 39th edition of the Show. "Fiera's aim is to help develop networking, training and work on internationalisation. This year, the format dedicated to start-ups proposed during the last edition will be enhanced: in fact, a new area designed to enhance emerging brands is planned, giving space to innovative and high-potential business models, which offer visitors the chance to intercept in advance the franchising protagonists of tomorrow. In the meantime, there have been important adhesions from established brands: between great returns and new presences, the Show will offer a dynamic and representative snapshot of the market.

"We want to strengthen the role of Salone Franchising Milano as a reference appointment for the entire franchising business ecosystem, in a phase of profound transformation of the sector," said Francesca Cavallo, Head of Hospitality Exhibitions at Fiera Milano. "Thanks to the constant dialogue with associations, operators and stakeholders, this year the event will once again enhance market opportunities and offer concrete opportunities for development, presenting itself as a platform that integrates networking moments, an enhanced training offer, and new business opportunities and visibility also for emerging brands. The centrality of the event is confirmed by the renewed presence of the three major associations in the sector - Assofranchising, Confimprese and Federfranchising - as sponsors of the event and by the confirmation of Eurospin as main sponsor for the fourth consecutive year.

Numerous brands that have already played a leading role in previous editions have confirmed their participation: these include McDonald's, Burger King and Doppio Malto in the catering sector; Anytime Fitness and Brooklyn Fitboxing in the fitness and wellness sector; CRAI, Eurospin and MIGROSS in the large-scale retail trade; and major companies in the services sector such as Kipoint (logistics and shipping) and Kids&Us (English schools).There will also be brands taking part in the event for the first time, such as THUN (home accessories), MIDAS (automotive services) and Facile.it (e-commerce services), presences that confirm the strong attractive power of the appointment and its positioning in the market.