Agro-industry

TuttoFood, Italian food remains strong despite the Hormuz crisis and tariffs

The event dedicated to tricolar food&beverage kicks off in Milan. Mascarino (Federalimentare): "In 2025 turnover will increase by 3.6% thanks to production (+1.6%) and exports (+4.2%). 2026 got off to a good start, now great expectations from international agreements with Mercosur and India"

by Giorgio dell'Orefice

 (AdobeStock)

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

The challenges and threats are all there, from US tariffs to the tensions in the Middle East that are weighing down costs for businesses. But there are also new opportunities on the table in addition to the proven resilience and responsiveness of the Italian food industry. This is the conviction of the president of Federalimentare, Paolo Mascarino who, on the occasion of TuttoFood at the Milan Fair, summarised the competitive scenario of the sector. A scenario that, despite the difficulties, has already recorded an important ability to react on the part of the sector, which closed 2025 in the positive, and thus started again in 2026.

Resilient Enterprises

'The domestic food industry,' Mascarino explains, 'is demonstrating remarkable resilience and a great ability to respond to strong geopolitical turbulence. In 2025, the sector reached a turnover of 204 billion euro, up +3.6% on the previous year, supported by a good trend in industrial production (+1.6%) and dynamic exports (+4.2%). The year 2026 presents encouraging figures even if the international scenario with its inflation and cost pressures contribute to a climate of uncertainty. First the US tariffs, and now the tensions over the Strait of Hormuz, with its effects on energy, packaging and the supply of some strategic raw materials (fertilisers and aluminium above all) do not help. The food industry will endeavour, as it has always done, to contain product increases, reducing margins, seeking a balance between maintaining demand and safeguarding business'.

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In particular, the new threats of high diesel prices and tightening restrictions on fertilisers are likely to cause a new flare-up in costs that will eventually affect the entire supply chain starting with the production of agricultural raw materials.

High inflation risk

"The supply chain," adds the president of Federalimentare, "is being squeezed by new inflationary pressures. As the president of Confindustria Emanuele Orsini recently reminded us, a prolonged conflict in the Gulf risks leading the country to zero growth and the risk of stagflation (recession plus inflation, ed.). In this scenario, Italia cannot be left alone. The conflict in the Middle East involves all of Europe and it is in Europe that extraordinary initiatives must be taken for extraordinary events. The revision of the ETS as well as the government's proposal to extend the exemptions to the Stability Pact to the high cost of energy, activating safeguard clauses, are two solutions that would give breath to industries. Especially to the food industry which, I remind you, is among the leading Italian manufacturers and at the top of European industry as well'.

Expansion potentials

However, there is no shortage of positive signs. There are great expectations in the production universe for the new trade agreements signed by Brussels with the Latin American Mercosur countries and India. In the medium term, positive reflections are expected especially from South America, where Italian food production can count on the flywheel of the strong presence of citizens of Italian origin.

According to a Sace elaboration, in 2025 agri-food exports reached 72.5 billion, of which 62.5 billion for food, beverages and tobacco and 10 billion for agricultural products (+9.4%). Growth was driven by sectors such as cheese and dairy products (+13.7%), meat (+10.4%) and bakery and flour products (+3%). Sales of fruit and vegetables remained stable, while those of beverages (-2.5%) - in particular wine (-3.7% to L7.8 billion) - and oils and fats (-8.6%, which was weighed down by the sharp decline in olive oil) declined. Exports are 59% concentrated towards the European Union, so there is no shortage of opportunities for further development.

New Strategic Scenarios

'Exports,' Mascarino reiterates, 'remain the driving force of our industry: in the last ten years its growth has been 104%, twice as high as that of overall manufacturing. US tariffs have slowed demand on the transatlantic market in recent months. While the conflict in the Middle East is triggering a general economic downturn in the markets, which may cause demand to fall. In any case, the strategy of diversifying outlets makes us confident. The signing of the EU trade agreements with India and Mercosur hasaccelerated the process of diversification of EU trade policies: new strategic scenarios are opening up for our excellence, from wines to processed products, in markets with immense potential. However, to compete, it is essential to bridge the energy gap that penalises us compared to our European competitors'.

The remaining open challenges

The challenges are not only on the international front. In Europe, there is no shortage of threats due to a never-before-defined attitude towards consumer nutritional information. And so the made-in-Italy food industry, after having thwarted the offensive of the Nutriscore 'traffic light' label, is now registering that of the apps that reproduce the same misleading scheme.

'I start from a premise,' Mascarino goes on to explain, 'consumer information must be honest, truthful and defined on a solid scientific basis, particularly for the food sector. Semaphore labels or apps that judge a food based on misleading meta-scientific nutritional algorithms and absolutist claims do not inform but condition consumer choices. Healthy eating is a serious matter and cannot be decried by apps that penalise individual foods and disregard the overall diet. There are no healthy or unhealthy foods, but balanced or unbalanced diets. That is why we oppose simplifying algorithms that claim to judge individual products, ignoring the quantities consumed and the importance of an active lifestyle'.

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