Social Commitment

L'Erbolario with Amnesty International Italia for the rights of women and girls

3' min read

3' min read

From 25 November to 8 March, L'Erbolario will help spread Amnesty International Italy's #IoLoCho campaign: sex without consent is rape.

Launched in 2019, Amnesty International Italia's campaign aims to raise awareness and inform on the issue of consent in sexual relations. In Italy, in fact, the penal code defines rape on the basis of elements such as violence, force or threat, without any reference to consent, contrary to the provisions of Article 36 of the Istanbul Convention, ratified by our country in 2014. Amnesty International Italia therefore calls for an adjustment of Italian legislation so that it clearly recognises the concept of consent, as well as promoting a cultural change that reflects this principle.

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The collaboration with L'Erbolario is an essential contribution to strengthen Amnesty International's work towards a cultural and legal change that makes consent the guiding principle in relationships, eliminating any ambiguity about what constitutes an act of violence.

"With the #IoLoCho campaign, we want to reiterate a fundamental concept: sex without consent is rape. In Italy, however, there is still a lack of full legal recognition of this principle, which limits the protection of survivors and slows down the necessary cultural change. There is a need to talk about it everywhere, especially in schools,' says Ileana Bello, director general of Amnesty International Italy. 'We are grateful to L'Erbolario for the support, which will allow us to reach many people, young people in particular, to spread the culture of consent and respect in relationships'.

Thanks to this collaboration, the human rights organisation will be able to broaden the scope of its educational initiatives, which are fundamental in spreading the importance of respect, privacy and personal boundaries among the new generations and society as a whole. L'Erbolario's support will enable the distribution of Amnesty International Italia's guide and educational material, created and designed to support teachers, educators and educators in dealing in the classroom with crucial issues such as consent and respect in emotional relationships.

L'Erbolario will also help bring the 'How you were dressed' exhibition to schools, created to deconstruct the hateful stereotype that dressing a certain way can provoke sexual violence. It will be the students themselves who will set up the exhibition, following the instructions in the Amnesty International Italia guide.

"L'Erbolario has always been a pink company, with an overwhelming majority of female employees," comments Giulia Bergamaschi, at the helm of L'Erbolario together with her brother Luigi and their parents Franco and Daniela Villa, founders of the brand. "This is another reason why the issue of violence against women is very close to our hearts and why we feel the responsibility to contribute concretely to changing things. We are convinced that cultural change is a fundamental objective and that it must start with sexual and affective education, in the family as well as at school, which is why we have enthusiastically joined Amnesty International's campaign and will symbolically support it between 25 November - International Day for the Elimination of Violence against Women - and 8 March - International Women's Day'.

Moreover, all the initiatives and testimonies collected in schools, as well as the signatures of the #IoLoCho campaign, will be forwarded next year to the Italian government as part of a collective appeal calling for concrete steps towards the inclusion of consent as a core value in relationships and laws.

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