Retail

L'Erbolario surpasses 200 shops with a new opening in Milan

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

L'Erbolario Franchising Società Benefit exceeds 200 shops with the opening of a new shop in Milan, in Corso Vittorio Emanuele 8, right in the centre and in the heart of Milanese shopping.

The opening of the 201st shop took place on Friday 21 November, coinciding with the start of the Black Friday promotion, which kicks off Christmas shopping with a rich selection of discount products.

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With this new opening, the number of L'Erbolario sales outlets in Italy rises to 201.

"We are really proud of this new opening in such a prestigious location as Corso Vittorio Emanuele in Milan, in the heart of the city's shopping district, a stone's throw from the Duomo and the main tourist attractions," says Andrea Prange, managing director of L'Erbolario Franchising SB. "The new shop represents a special and symbolic milestone, because it has allowed us to exceed 200 shops in Italy, confirming the widespread presence of our brand throughout the country.

The new shop, on two floors, is designed according to the typical characteristics of the brand's shops, with a meticulous display of L'Erbolario products: from the perfumed lines to treatments for face, body and hair, through to sunscreens and products for children, and room and fabric perfumers.

Alongside cosmetics, there is a range of supplements under the Erbamea brand, the subsidiary specialising in phytotherapy.

Not to be missed are the cosmetics brand's latest novelties: the fragrance lines Bella di Notte and Gin Botanicals, which include a wide range of cosmetics for the person and products for the home, and the laundry Essences.

Also active in the new shop are the Click & Book and Pick-up in Store services developed by L'Erbolario from an omnichannel perspective, i.e. to offer customers new purchasing possibilities by exploiting the synergy between physical shops and the web. The Click & Book service allows customers to book their favourite products online and buy them in the selected shop in just two hours; the Pick-up in Store service, on the other hand, allows them to pay online and then collect the products from the chosen shop.

All customers will also be able to subscribe to the Loyalty Points collection to be kept up-to-date on promotions and receive exclusive benefits.

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