Chianti and Val d'Orcia

L'Eroica 2025: 9,000 cyclists hunt for glory (and taste) on the white roads at the weekend

The most classic of cycle races is back, an event that has been combining sport, culture and conviviality since 1997: a brand that has now spread from Tuscany all over the world.

by Maximilian Cellino

Gaiole in Chianti - Ciclismo Amatoriale - L’Eroica - Manifestazione Bici d’epoca (Photo Luigi Sestili /LaPresse)

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

Everything is now ready! Over nine thousand cyclists, with their vintage jerseys and bicycles, will peacefully invade Gaiole in Chianti during the first weekend in October. In fact, L'Eroica, the event that has been combining sport, culture and conviviality since 1997, and has since conquered fans, not only of cycling, of all ages and from all over the world, is back.

It is not a simple L'Eroica race, but a real journey back in time and immersed in memory and beauty. Along the famous white roads of Chianti and Val d'Orcia that draw the landscape like brushstrokes, one pedals on steel bicycles and wears woollen jerseys that smell of history: a return to the origins of cycling, when fatigue was part of poetry and every climb had the flavour of a feat.

Loading...

Strade bianche

Colline del Chianti, L'Eroica è una manifestazione cicloturistica che ha la particolarità di rievocare il ciclismo di un tempo, con percorsi che si svolgono in buona parte su strade bianche con biciclette e abbigliamento d'epoca. (Agf)

The sport that celebrates hard work

Forget chronometers and rankings, because at the 'Eroica' you are racing against time, but the time of memory. Each route is a personal challenge that smacks of an epic feat: from the 209 km 'Eroico' with almost 4,000 metres of altitude difference that goes beyond Montalcino and its vineyards to the 46 km 'Valle del Chianti', designed for those who just prefer to sample the magic of the event, via the intermediate (but equally demanding) 81 km 'Gallo Nero', 106 km 'Val d'Arbia' and 135 km 'Crete Senesi'. All divided into two days, between Saturday and Sunday, to allow everyone to savour the experience with more gusto.

Colline del Chianti, L'Eroica è una manifestazione cicloturistica che ha la particolarità di rievocare il ciclismo di un tempo, con percorsi che si svolgono in buona parte su strade bianche con biciclette e abbigliamento d'epoca. (Agf)

A village that becomes a stage

For an entire weekend, Gaiole in Chianti is therefore preparing to become a widespread village: Casa Eroica will welcome cyclists and the curious, with a vintage market that smells of the past, and the villages will come alive with music and encounters. It is the festival of a community that celebrates itself by opening its doors to the world. Because the Eroica is indeed rooted in Tuscany, but it speaks a universal language: in 2025 fans from 50 different countries will arrive, from Europe to America, from Australia to Japan. And all generations will also be represented: from Diana, who at 14 years of age will tackle the route through the Chianti vineyards for the first time, to 85-year-old Emilio, who is ready to take on the 100-kilometre route for the tenth time.

Gaiole in Chianti - Ciclismo Amatoriale - L’Eroica - Manifestazione Bici d’epoca - Strade Sterrate (Photo Luigi Sestili /LaPresse)

The taste of tradition

And then there are the refreshments, obligatory stops on this journey. Banish the sad energy bars, and give way to bread (strictly 'sciocco' or without salt, as is the custom in Tuscany) to accompany ham, salami, eggs and pecorino cheese, but also pappa al pomodoro to be washed down (why not?) with a few good glasses of wine. Just be careful not to overdo it with the ribollita at the Asciano refreshment point, if you don't want to end up with your legs in the air in the infamous 'Sante Marie' ramps that begin shortly thereafter. It is in those places that fatigue turns into conviviality: you stop, laugh, toast with strangers who in a few minutes become friends. It is no coincidence that Giancarlo Brocci, creator of the initiative, likes to joke, reminding us that 'L'Eroica makes you arrive heavier than when you left'.

Gaiole in Chianti - Ciclismo Amatoriale - L’Eroica - Manifestazione Bici d’epoca (Photo Luigi Sestili /LaPresse)

Culture and community on the move

But L'Eroica is not just sport. It is a cultural project that cherishes universal values: respect for the environment, love of slowness, rediscovery of the popular roots of cycling. Every gesture speaks of sustainability: the concrete commitment of 'Eroica for the Environment' with recovered or exchanged jerseys, compostable materials in the refreshment areas, eco-sustainable race packs, backpacks made of fabric and ecological ink, and the 'Adopt a kilometre' initiative for the maintenance of the white roads. During the event, the Sustainability Manual, a practical guide to make every gesture more respectful of the territory, will also be presented.

Gaiole in Chianti - Sport - Ciclismo Amatoriale - L’Eroica - Manifestazione Bici d’epoca (Photo Luigi Sestili /LaPresse)

A borderless event

Over time, L'Eroica has become a brand that is known and spread throughout the world, thanks to the Cafés that have opened in Milan and other cities in Italy. And thanks above all to the cyclostorica format that has allowed similar events to be organised on the dirt roads of the Dolomites, Germany, Holland, Japan and even Cuba. But also thanks to the 'modern' Nova Eroica version, which allows for equally epic experiences on gravel bikes, modern racing bikes or cyclocross bikes in front of the scenery of the Gran Sasso in Abruzzo, the Ivrea region of Piedmont, the Veneto region between Conegliano and Valdobbiadene, or Istria.

Colline del Chianti, L'Eroica, manifestazione cicloturistica che ha la particolarità di rievocare il ciclismo di un tempo. (Agf)

Pedalling with a smile

What is important is that at the end of the ride not only a medal remains in one's hand, but in one's mind the memory of the dust under the wheels, the profile of the cypresses on the horizon and the impromptu toast with a stranger who becomes a friend. The Eroica is all of this in the end: sport, culture and gastronomy intertwined in an experience that demonstrates how the beauty of hard work and the taste of enterprise can become a universal language.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti

Tutto mercato WEB