L'Oréal opened in Milan the first 'Beauty for a better life' social salon in Italy.
The project is the result of a collaboration between L'Oréal Italia, Fondation L'Oréal and the Casa dell'Accoglienza Enzo Jannacci of the Municipality of Milan, co-managed with a network of associations including Medihospes and Fondazione Progetto Arca.
The salon was created with the aim of creating shared value in a place where beauty becomes a tool for emancipation and social change.
This new salon will provide a welcoming and supportive space for people in difficult situations who will be able to enjoy free haircuts and hairstyling services and receive essential products for personal hygiene and beauty. L'Oréal Italia aims to reach 1,000 beneficiaries within a year.
Treatments inside the salon will be carried out two days a week - Tuesdays and Thursdays, by appointment managed by the facility's operators - by highly qualified professionals, socio-aestheticians and socio-hairdressers trained at the L'Oréal Italia Beauty HUB in Milan by the training team of the L'Oréal Professional Products Division on the use of L'Oréal Professionnel products and accessories - the professional brand for colouring, treating and styling hair. They have also received socio-aesthetic training from Fondation L'Oréal.
