The Zonin 1821 crisis: first proposal to take over the assets
The company is undergoing a negotiated restructuring. A consortium of entrepreneurs is proposing to take over five out of seven wineries and the Castello del Poggio brand. The Castello d’Albola estate is not included in the deal.
Key points
At the end of last week, a proposal to acquire a significant portion of the assets of Zonin – one of the leading family-run Italian wine producers – was sent to the members of the board of directors of Zonin 1821 and to the expert appointed as part of the negotiated settlement procedure.
An initiative by a consortium of entrepreneurs
The initiative, which Il Sole 24 Ore is able to reveal in advance, is being promoted by the lead partner of a consortium of leading investors and financiers (including international ones), the composition of which has not been disclosed. It aims to acquire a number of prestigious estates belonging to Zonin 1821 (which has seven wineries in various regions of Italia, comprising a total of 1,300 hectares of vineyards) and – above all – of certain commercial brands with a strong presence abroad, particularly in the United States.
The offer covers five estates from Friuli to Sicily
According to rumours from the financial world, the takeover bid concerns the Feudo Principi di Butera winery in Sicily, Masseria Altemura in Puglia, the Il Bosco estate in Oltrepò Pavese, Ca’ Bolani in Friuli-Venezia Giulia and Castello del Poggio in Piedmont. Above all, however, Castello del Poggio is also the umbrella brand used by Zonin in the United States, where it is very popular.
To give you an idea, Castello del Poggio Prosecco is the sixth best-selling Prosecco in the US. It is estimated that the Castello del Poggio range of labels and brands is capable of generating a turnover of around 100 million euros.
The Castello d’Albola winery remains outside the perimeter
The Castello d’Albola estate in Chianti Classico, valued at around 50 million, is excluded from this and will be the subject of separate negotiations. Just in the past few weeks, the London-based international estate agency Knight Frank was commissioned to find a buyer.


