La Revêche revolutionises beachwear in a sensual key
The brand born in Sardinia at the hands of designer Sara Melis conquers for iconic garments and also grows in clothing
by Paola Dezza
2' min read
2' min read
A name with a French flavour, which translated means 'surly', for a brand that was founded in 2016 in Cagliari and is aimed at young women with a strong character. La Revêche was created by the young Sardinian entrepreneur and designer Sara Melis, who chose the universe of high-end beachwear as a testing ground to create a combination of aesthetics, quality craftsmanship and Made in Italy manufacture.
At the beginning of the business, some handmade pieces were destined for a small circle of friends. Hence the word of mouth that led to the expansion of the brand. The distinctive detail? The fabric floral appliqués were an eye-catcher, accelerating the growth of the brand.
Iconic is the brand's aesthetic motif: a rose in relief, which decorates each garment, giving it uniqueness and recognisability. Two models have become symbols of the brand: Aswan, with a deep neckline studded with tone-on-tone roses, and Shina, characterised by clean lines and applications in a coral red tone. Both are re-proposed as continuous garments every season.
By 2024, La Revêche had achieved a commercial presence in over 65 countries, with 70% of turnover generated by e-commerce and the remainder distributed among some thirty high-end multi-brand boutiques and the flagship store inaugurated in Porto Cervo three years ago.
The company ended the year with a 37% increase in sales and now aims to expand its single-brand retail network, with new openings planned in Saint-Tropez, Dubai and Miami.
