The lady of the watches creates her own hub

The watchmaking atelier Artisans de Geneve, which offers an exclusive service for personalising luxury watches for private customers, has decided to dedicate a unique model to her, which will be presented at an ad hoc event in Switzerland on 12 November. In the meantime, she has just purchased, in Genoa, the city where she was born and lives, a large premises, almost 300 square metres, in viale Brigate Bisagno (a stone's throw from the new Levante waterfront, designed by Renzo Piano), where she will move her headquarters from mid-2026. Thus the Mondani hub will be born, a space where Giorgia Mondani, web entrepreneur and female guru of the (for a long time masculine) world of watchmaking, will broaden her field of action to the internationalisation of the city, organising events attended by major entrepreneurs (many of whom are her online followers). All this will be done through the Giorgia Mondani Agency, a consultancy and marketing services company founded after she was appointed Genoa's Ambassador to the world in 2024.

How did it get to this point?

It all started with my dad, who is considered by many to be one of the greatest Rolex collectors in the world: he combined his work with his passion. He had a publishing house specialising in books about Genoa and Liguria. Then, in the early 1980s, my mum gave him his first Rolex. He wanted to read up on the watch and other models but realised there was a huge lack of information. So he started doing a lot of research, travelling, attending international auctions, contacting dealers. And, eventually, he started publishing books on Rolexes that have become bibles for collectors.

A family passion, then, but which way did you go?

I graduated in Languages and went abroad to gain experience, working for a year and a half at the Antiquorum auction house in Geneva, specialising in watches. Then my father asked me to return to work in the family and, thanks also to my knowledge of languages, we were able to take Mondani books, which were mainly known in Italy, all over the world. Then, with the arrival, in my life, of my husband, Daniele Di Murro, a dentist but also a watch enthusiast, we co-founded, in 2016, the company Mondaniweb, which today is considered one of the most reliable networks for watch traders, worldwide: we have created a network of about 500 resellers, to whom we offer advantages, benefits, safe places to make purchases and sales among them; in short, a b2b. But we also offer consultancy to a lot of private collectors around the world, trying to replicate a bit what my parents did and are doing with books. So we offer as much information as possible, so that the collector can orientate himself in the world of watches. And advice on where to go to buy a luxury watch is also part of our work.