Lago completes its range and enters the outdoor market. 30 openings in the pipeline

The Salone del Mobile marks a historic turning point for Lago. The Padua-based furniture company - a symbol of suspended and modular design - crosses the boundaries of the home to present its first collection dedicated to the outdoors. "In the architecture of the last few years, there has been a great naturalness in making the outside interact with the inside, through windows for example," explains president Daniele Lago. "Our strategy is to expand the range while maintaining a narrative and stylistic coherence.

The protagonist is the Air concept, a distinctive feature of the brand, which now defies the elements. The collection reinterprets some of the most recognisable icons. The system includes the Air table, the Mezz'aria chair and the Air sofa, designed with materials and technical solutions to guarantee performance even outdoors. The objective is ambitious: to bring the outdoors to cover 10-15% of total volumes, while responding to a living requirement that is now "imperative" that sees the garden or terrace as an extension of the living room.

Stylistic expansion rests on solid foundations. Lago arrives at the customary appointment in Milan after closing a 2025 with 52 million euro turnover, sustained by a growing performance in contract (+20%) that since last year can count on a dedicated business unit: Lago Project. "With outdoor, we continue the completion of the range started years ago," adds the chairman. The brand grows through this continuity of language and will allow us to realise complete living projects".

After 23 openings last year between stores, points and special projects (of which eight in Italia), 2026 will continue to be a period of international acceleration for Lago. With 30 new openings in the pipeline, the company aims to rebalance in equal parts the weight between foreign and Italia (the latter currently at 70%). "We have already made operational choices by appointing two resident managers for the Asia-Pacific area and the Americas and opening a unit in the USA," he concludes. Looking at all the main geographic areas, Lago focuses on monobrands, considering them fundamental for growth, along with innovation and sustainability.