Lamborghini, stable sales in 2025 but record 10,747 units
Due to the geopolitical turmoil, the Italian manufacturer of the Audi group recorded a slowdown in the growth progression seen in recent years, but nevertheless posted the best result in its history
Sales practically stable due to slowdown. In fact, the Sant'Agata-based manufacturer delivered 10,747 cars globally last year. This is the best result ever but it should be emphasised that only 60 more cars were registered compared to 2024, an increase of 0.56%. This is a clear setback compared to the double-digit growth rates of previous years. In fact, in 2022, Lamborghini with an increase of 10 per cent, post pandemic, reached the historic milestone of 9,233 units and then, again with a growth of 10 per cent, reached 10,112 in 2023 and 10,687 in 2024 thanks to a further increase of 6 per cent. Now the progression, which was strongly driven by the Ursu suv that was launched at the end of 2017 and changed the industrial dimension of the Audi-controlled Italian brand, is slowing down due, according to a company note, to the numerous geopolitical and macroeconomic turbulences.
The European and Middle Eastern (EMEA) region remains the largest market for Automobili Lamborghini, with 4,650 cars delivered. This is followed by the Americas, which ended the year with 3,347 units delivered, and the Asia Pacific (APAC) region, which recorded 2,750 cars delivered.
Driving the results were the models that inaugurated Lamborghini's electrification phase: Revuelto, the first plug-in hybrid V12 super sports car, and Urus SE, a plug-in hybrid version of the well-known SUV. These will be joined in 2026 by the new top-of-the-range Temerario, launched last summer.
