Perfumes

Lancôme's hi-tech fragrances

The maison launches Les Ô, three new fragrances that transmit positive sensations and also improve the mood thanks to special olfactory technologies

7 July 2025

2' min read

In 1969, Lancôme launched Ô de Lancôme, its very first fresh fragrance for women. Today, the maison reinvents this scent with the launch of Les Ô, three new fragrances that convey positive sensations that also improve the mood, thanks to the state-of-the-art olfactory technologies of the perfume companies Iff and Firmenich.

Ôver the Top and Ô Zenith were created using Iff's Science of Wellness programme, whose advanced research links scents to positive emotional responses; while Ôff Now was composed using Firmenich's EmotiWaves technology. These methods allowed perfumers to select specific ingredients to promote positive feelings, be it happiness, vitality or harmony.

The transparent glass bottle displays the vibrant hue of each jus, adding an extra touch of good cheer inspired by the revitalising properties of colours: invigorating pink for Ôver the Top', sunny yellow for Ô Zenith' and optimistic green for Ôff Now'.

Here are the three new variants of Les Ô:

- Ôver the Top is an energetic and sparkling fragrance that conveys a feeling of vitality. Created by master perfumer Carlos Benaïm, it combines an unusual, crisp green accord of tomato leaves with a feminine floral heart of jasmine from the Domaine de la Rose in Grasse. Thanks to the scientific approach of IFF's Science of Wellness programme and its collaboration with Lancôme, this perfume releases a bold energy and elegant sensuality, inviting the wearer to seize every opportunity with enthusiasm.

- Ô Zenith is a sunny and joyful fragrance, designed to amplify positive vibes and convey the sensation of warmth and radiance of the Mediterranean sun. Created by master perfumer Dominique Ropion, it combines the freshness inspired by eau de cologne with a floral heart of jasmine from Lancôme's Domaine de la Rose, enriched with a creamy, sunny accord of monoï. Developed with IFF's Science of Wellness programme, Ô Zenith evokes an explosion of happiness and the radiant energy of a summer day when everything seems possible.

- Ôff Now is a fragrance designed to evoke harmony and relaxation, like a lazy summer afternoon. Created by Fabrice Pellegrin (Firmenich), it combines the luminous freshness of verbena inspired by the sunny fields of the Lancôme estate in Grasse with a creamy, enveloping accord of sandalwood, represented by the note Dreamwood. The result is a modern, structured and revitalising cologne that conveys a feeling of peace and balance, offering a truly contemplative break in a serene and timeless landscape.

Marika Gervasioredattore
- @marikger
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Luogo: Milano
Lingue parlate: Inglese, spagnolo
Argomenti: Lusso, benessere, cosmetica, moda
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