The ways of growth

Large family businesses ask the EU for smart integration

by David Deißner

(Adobe Stock)

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

"Europe has not grasped the seriousness of the situation. It is in a worse position today than it was a year ago. Our growth model is crumbling. Our future is at stake. We must achieve results in months, not years'. It was an Italian, Mario Draghi, who made this brutally honest assessment of European policy last week. The Italian economy at least still shows growth. But in the rest of Europe, the players are waiting, appearing discouraged at first glance. The so-called tariff agreement with Donald Trump reinforces this paralysis.

To be fair, Ursula von der Leyen put cutting red tape at the top of the agenda. The Commission must promote a huge cultural change. The same officials who drew up and defended the labyrinthine rules on sustainability reports and supply chains are now charged with dismantling the complexity they created. This would be quite a feat, if the apparatus were not so busy paralysing itself.

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The much-vaunted 'omnibus laws', which many companies desperately hope will provide relief, still await approval by the European Parliament and the Council. It is precisely at this critical juncture that the risk of further delays looms largest.

This impression was also shared by large family businesses from across Europe, who met with senior EU officials and politicians at the European Family Business Forum in Brussels. These entrepreneurs seemed to be burning with passion for Europe, yet they appeared frustrated. "Accelerate! Listen to us! We need growth! Give us a level playing field with our competitors!" This was the message.

However, they are not entirely pessimistic. Of course they complain, and rightly so: the EU often underestimates the role of family businesses as the backbone and growth engine of the economy. But although there is much to criticise about Brussels bureaucracy, family businesses across Europe maintain a fundamentally positive view of the EU as both a market and a destination for investment.

They are waiting impatiently for the economic area to finally complete what it has set out to achieve. Smarter regulation and integration could release forces beyond imagination, as our foundation's research results show. A survey of 2,400 companies in France, Italy, Spain and Germany, some 80 per cent of which are family businesses, shows what needs to be done to unleash this power.

In an economic climate characterised by major geopolitical challenges and the consequences of the recent crises, the business leaders interviewed still remain confident that the economy will recover, with a surprising degree of consensus in all countries.

66% of respondents expect their companies to be in a better or even much better position five years from now than they are today. 60% consider their home market a good place to invest. And when they consider investing elsewhere, the first countries that come to mind are their EU neighbours - only then do they think of the US, China or Switzerland.

However, this optimism comes with conditions, and the role of EU institutions is often viewed critically. 76% of respondents believe that the sheer volume of compliance requirements absorb resources that could otherwise be used for growth. Complicated and constantly changing rules fuel uncertainty. The most pressing challenges for companies remain the shortage of skilled workers and volatile energy prices.

Clearly, the EU must finally deliver on its promises on the four basic freedoms (goods, services, capital and people). Almost two-thirds of the companies surveyed say they would gain significant op-portunities from a deepening of the single market.

Family enterprises tend to be particularly resilient and to think long-term - that is, in generational terms. However, if potential successors to these enterprises are to find the courage to take over, they must be provided with attractive and reliable conditions.

David Deißner is managing director of the Foundation for Family Enterprises. The non-profit organisation is the most important sponsor of academic research on family businesses.

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