Wine Latium, the Region ready for the Vinitaly 2026 showcase

All the provinces in the area are represented in the group exhibition destined for Vinitaly. 30 companies from the Province of Rome, 12 from Latina,  10 from Frosinone, 7 from the Province of Viterbo and 2 from Rieti, including 3 consortia: Consorzio di tutela Roma DOC, Consorzio di tutela del Cesanese, Consorzio di tutela dei Vini Atina DOP.

vinitaly is a world showcase where one gives the idea not only of the world of wine. It gives the image of a region, of all its production capacity and potential. Because wine in particular, together with oil, are the great ambassadors of the region and tell its story. These were the words of The Lazio Region Councillor for Agriculture and Budget, Giancarlo Righini, at the conference presenting the Lazio Region stand at Vinitaly. "The most important theme to which we have devoted great attention is support for strengthening production capacity, which is not only the quantity and quality of wine produced but also the tale that must be told about the territory," added Righini.

The regional pavilion has been conceived as a space articulated on two integrated levels - exhibition and institutional/training - characterised by a modern, functional and strongly identity-based configuration. It is a scenographic setting of over 2,000 square metres, located at the Cangrande entrance, which stands out for its innovative architectural solutions and a design oriented towards enhancing the visitor experience and the quality of the regional wine offering.

A central element of the 2026 edition is the reintroduction of the Regional Enoteca delle Eccellenze, a strategic space dedicated to the unified representation of Lazio's wine production. The Enoteca takes the form of a large semicircular counter, located in a frontal position with respect to the main entrance to the pavilion, designed to welcome operators, buyers, journalists and visitors, offering an initial qualified orientation within the regional offer and contributing to the diffusion of wine culture.

The tasting will be overseen by the sommeliers of the Italian Sommelier Foundation (FIS) and will offer a selection of over 70 labels, chosen directly by the participating companies as the most representative expression of the quality and identity of Lazio's wine territories.

The configuration with a raised central area is confirmed for the 2026 edition, a design solution that contributes to improving the functionality and overall use of the spaces. The lower floor, where the stands of the companies of the regional collective, the sponsors - Rome Chamber of Commerce, Acqua Filette, the Italian Sommelier Foundation and Blu Banca - and the non-economic partners (Ariccia Food and the Consortium of Pecorino Romano DOP) are distributed over the entire surface area, will thus benefit from a better organisation of the spaces, supporting the exhibition and commercial activities. This configuration allows for a more effective separation of functions and a better quality of experience for operators and visitors. The upper floor will in fact be dedicated to more representative and in-depth activities, hosting two rooms for master classes - which can also be used for institutional events - in addition to the press area and the room reserved for institutions.

At Vinitaly, Lazio will unveil a articulated programme of initiatives aimed at enhancing the best regional wine expressions through moments of divulgation, tastings and in-depth meetings targeting operators and the specialised public. This is the context for the itinerary curated by Bibenda - Fondazione Italiana Sommelier (FIS), consisting of 8 "blind tasting masterclasses", which represent one of the qualifying moments of the programme. This is a thematic journey designed to tell the story of Lazio in dialogue with excellence: producers are entrusted with the choice of their own "icon wine", subsequently included by Bibenda - FIS in blind tasting batteries, in which Lazio labels are compared to a national or international "intruder" wine.

The entire programme develops in coherence with the concept of the 2026 edition, inspired by the 'Dolce Vita', as an expression of Italian style and culture, and is ideally connected to the candidature of Italian cuisine as a Unesco intangible heritage, helping to strengthen the narrative of wine as an element of identity and culture of the territory.

Economic sponsors are the Chamber of Commerce of Rome, Informare - Special Agency of the Chambers of Commerce of Frosinone and Latina, the Chamber of Commerce of Rieti Viterbo and Blu Banca - Banca Popolare Del Lazio. Non-economic partners are Ariccia Food, Consorzio Pecorino Romano Dop, Filette Prime Water and Fis, Fondazione Italiana Sommelier.