Lean formulas to win small customers

What does it take for that prairie of new individual customers, VAT number or tax code, to decide to rent their next car? They know the product and yet they largely prefer car ownership. The mainstream view is that for these individual customers Nlt is expensive and so the cross should be cast on that notorious crisis that has gripped Italians for years, even when GDP is growing more than elsewhere. According to the renters, what keeps these customers away is the fee: multiplied by 48 months I have basically paid for the whole car. True, but in that fee there are many other services, not just the car.

Yes, but does the customer really want those services? And does he want them as a package, a closed box, when he chooses the car? In other words, the solution would not lie in a lower price, but in a lighter product. Is it conceivable to have an Nlt without kasko cover and without extraordinary maintenance, but only with the responsibility borne by the customer to ensure a state of use at the end of the rental? Is it conceivable to bet on the customer rather than on guaranteed cover? Product innovation begins with these questions.