Made in Italy

Leather goods, 2024 begins in decline: a quarter of companies lose 20% of turnover

According to processing by the Confindustria Moda Study Centre for Assopellettieri, both exports (-11.8%) and turnover (-12%) fell in the first quarter of the year. The number of hours of Cig increased. Recovery awaits 2025

by Fashion Editor

5' min read

5' min read

Confirming the slowdown in consumption, and that of luxury in particular, are the figures for the leather goods industry, for which 2024 is off to an uphill start. According to elaborations by the Centro Studi di Confindustria Moda for Assopellettieri, in fact, in the first quarter of the year, both exports (-11.8%) and turnover (-12% in the survey of associates) fell. Not only that: domestic demand also remained flat (+1.4% the value of retail sales in January-March 2023, but still -1.3% below pre-Covid levels). Industrial production fell by 18.1% and the number of Cig hours rose accordingly, to 11.3 million in the first four months of the year, two and a half times the corresponding hours in 2023. A year that had in any case closed on a weakly positive note, with a turnover of 13.15 billion, up 0.2% compared to 2022.

The drop confirms a trend already seen in the second half of last year, when exports fell by 5.4% in Q3 and 6.2% in Q4. The beginning of 2024 showed no sign of a recovery, instead reaffirming the extreme weakness of demand (primarily international demand) with a further tightening of orders and consequent repercussions on companies' production activity.

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The most significant datum of the seriousness of the current economic phase the sector is going through is the -18.1% shown by the ISTAT index of industrial production for the item 'Travel and Leather Goods' in the first 3 months of the year compared to the corresponding period of 2023, which explains the reason for the new massive recourse to wage supplementation instruments and casts more than a shadow on the sales trend in the following months.

The indications collected last May among the associated leather goods entrepreneurs through the customary sample survey describe an equally unfavourable picture: half of the companies surveyed recorded a drop in turnover in the first quarter compared to January-March 2023, with a considerable share (25% of the entire sample) for which the setback was more than -20%. The percentage of growing companies was marginal (12% of the panel, significantly lower than the 30% who reported an increase in the previous quarter, the 4th of 2023).

Only 6% of the companies surveyed believe that the second half of the year will be better than the first, and almost all agree that a recovery will have to wait until 2025. On the contrary, the estimate for the first six months of the year is a 9% drop in turnover. Exports this early in 2024 went better in the EU area, which limited the drop to 0.9% compared to the first three months of 2023, than in the non-EU markets, which closed at -16.3%. Among the European Union partners, France - the first destination, with a share of around 16% of total Italian exports, whose figures also include products made for French luxury brands - showed a drop of -4.9% in value, but 27% in terms of quantity. Among non-EU outlets - which, thanks to the higher average price, cover 67% of sector exports - the collapse in Switzerland stands out first of all (-76% in value over January-March 2023, equal to a good Euro 387 million less, and -54.4% in quantity).

Similar dynamics for footwear: a traditional logistics platform for fashion multinationals, Switzerland already showed a sharp decline on the previous year (-47.2%) at the end of 2023, a fact linked to a change in the distribution strategies of the brands, which have replaced transit through Swiss hubs with direct shipment to end markets.

The figures for the Far East were better, where leather goods exports remained more or less stable overall in the first part of the year (-0.5%) and growth in value was recorded in Japan (+3.5%), Taiwan (+8.7%), Thailand (+15.6%), Singapore (+3.3%) and above all Hong Kong (+29.7%, which significantly reduced the gap with 2019). On the other hand, the area's two main markets, China (-4.8%) and South Korea (-9.4%), declined, occupying 3rd and 4th place in the overall export ranking. In the Middle East, the Arab Emirates jumped (+75%) and Qatar did well (+12.7%).

In the American area, North America is struggling (-0.3% in value for the United States and -9.5% for Canada) although, thanks to the excellent results achieved in 2022, the comparison with 2019 levels puts current values over 85% above then. This is probably one of the reasons why the United States was mentioned by the leather goods manufacturers participating in the survey as the most interesting/promising market in the current difficult economic phase (57% of respondents named it).

From a merchandise point of view, reductions of more than 10% affected the two main merchandise items, i.e. handbags (which account for more than 70% of foreign sales in value), down 12.2% compared to the first three months of 2023, and small leather goods (i.e. wallets, purses, key fobs and pocket or handbag items), which showed a -16.3% decrease. Among the remaining typologies, belts also lost ground, -12.7%, while luggage and travel items appeared stable (+0.2%).

On the domestic front, the ISTAT index of the value of retail sales in Italy (referring to 'leather goods + footwear') shows a weak increase in the first three months of 2024 (+1.4%), which nonetheless leaves current levels still 1.3% below those (already largely unsatisfactory because marked by a continuous slow erosion in previous years) of the same pre-pandemic 2019 period.

The figures concerning business demographics and the labour force in the first quarter show slight decreases compared to the final balance for 2023: according to the Infocamere-Movimprese database, in fact, the number of active companies, between industry and crafts, fell by 1.2% in 3 months (from 4,716 to 4,659), with a negative balance of 57 units. The selection process triggered by the pandemic emergency therefore continued, albeit with less intensity. The most significant decreases in absolute terms concerned Tuscany (-29 companies), where almost half of Italian leather goods manufacturers are concentrated, and Emilia-Romagna (-11). As regards the workforce, Chamber of Commerce figures show a drop in the first three months of the year of 119 employees, equal to -0.2%. Substantial stability, therefore, as expected for their own company - with reference to the first half of the year, however - by about 70% of the entrepreneurs interviewed.

The sharply reduced production activity at the start of 2024 has caused a leap in the number of Wage Guarantee Fund hours authorised by Inps for companies in the leather sector: data for the first four months show that 11.3 million hours were authorised, +155.6% compared to January-April last year. These levels - lower in the last 15 years only to the record authorisations of the first four months of 2020 and 2021 at the height of the pandemic emergency - are 4 times higher than those of January-April 2019 pre-Covid (+305.5%) and +9.5% higher than those of the first four months of 2010, during the global economic crisis.

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