Lec focuses on foreign markets

Lec, the reduced-calorie ice cream brand, whose partners include Ferrari driver Charles Leclerc, is focusing on internationalisation. Lec ice cream jars have landed in France, in the supermarkets Monoprix and Franprix two chains that belong to the Casino Group, in Switzerland in the department stores Manor and in the discount stores Lidl while in the United Kingdom they are sold online by the delivery platform Gopuff. In our country, sales agreements have been signed with Esselunga, Iper and Unes, Conad Nord Ovest and Conad Centro Nord, Despar and Carrefour-GS. At the same time, the Pmi is aiming to expand the offer with the inclusion of the hazelnut 'Why nut?' flavour in the range.

Lec is the brainchild of four friends and partners: Ferrarista Charles Leclerc, Federico Grom, Guido Martinetti and Nicolas Todt, son of Jean Todt, former team principal of the Ferrari Formula One team and Fia president. 'The performance in complex markets such as Italia, France, Switzerland and the United Kingdom testifies to the strength of this vision,' said Nicolas Todt. The results confirm that Lec responds to a universal need. Our growth rests on an innovative product that has no equal on the market, capable of satisfying the palate with lightness and of building a bond of trust with the consumer that is long-lasting and consistent with his experience'.

The business model of the start-up is to develop recipes and then sell to large-scale retail chains while the actual production activity is entrusted to an Italian copacker. A light structure while revenues grow year after year. The year 2025 ended with a turnover of EUR 2.35 million compared to EUR 1.7 million the year before. For this year, Federico Grom is aiming for a budget of three million with growth of around 25 per cent, while for 2027 they are hoping for more robust growth of around 35 per cent, towards four million.