Lego, double-digit growth in revenues and profits in 2025

Double-digit growth for Lego Group's revenues and operating profit in 2025. Demand for the Danish brand's products has been strong in all major markets and among different consumer groups, children and adults, and has enabled the group to achieve record results above the sales trend in the global toy market, further strengthening its market share.

In 2025revenues increased by 12% to DKK 83.5 billion (EUR 11.2 billion), supported by growth in all geographies, particularly in Western Europe, the Americas and the Central and Eastern Europe, Middle East and Africa region. Sales to end consumers grew by 16%, significantly outperforming the global toy market, which grew by 7% during the same period.

Operating profit rose 18% to SEK 22 billion (EUR 2.95 billion), driven by revenue growth and economies of scale. The result was also driven by productivity initiatives that allowed the group to reinvest in production expansions and medium- to long-term strategic priorities, including sustainability, supply chain strengthening and digital technology development. Net profit recorded a 21% increase to SEK 16.7 billion (EUR 2.2 billion), exceeding market expectations.

"We are very pleased with the record performance in 2025, which consolidates last year's results," said CEO Niels B. Christiansen, adding, "Our broad and innovative portfolio, together with the strength of the Lego brand and an effective operating model, supported very high demand. We have achieved these results by combining creativity in product innovation and operational efficiency, bringing the Lego play experience to more children than ever before. At the same time, we have continued to invest in future growth, realising multi-year strategic investments and increasing the share of renewable and recycled materials used to produce the bricks to over 50 per cent.

Operating cash flow grew by 4 per cent to SEK 19.9bn, up from SEK 19.2bn in 2024, due to strong operating profitability. The group maintained a high level of capital expenditure, which amounted to 9.2 billion kronor, compared to 9 billion in the previous year, mainly for the construction of new plants and the expansion of existing ones. Free cash flow stood at SEK 10.8 billion, up from SEK 10.2 billion in 2024.