Lema grows thanks to new image and aims to exceed 60 million
The strategy launched in January, with the renewal of art direction, graphics and image, is pushing the Brianza-based furniture company, despite the crisis
3' min read
3' min read
It seems almost a platitude to say that innovation drives business development. And yet it is so, and this magic formula - which is not magic, but is the result of investment, research and a lot of hard work - proves to be valid even in difficult economic times such as the current one, burdened by wars that cause thousands of unacceptable deaths and great uncertainty in the markets, protectionist policies and loss of purchasing power on the part of consumers.
The new strategy
.This is demonstrated by the case of Lema, a historic company of Italian design, with headquarters in Brianza and shop windows, but also projects, all over the world. Last January, the company launched a strategic turnaround of its business, prepared for several months, entrusting the art direction (for 30 years led by Piero Lissoni) to the multidisciplinary studio A++ founded by Paolo and Carlo Colombo. The change in art direction was also accompanied by a renewal of the graphics and image, summarised in the claim 'Feel at Home'.
The official presentation took place during the last edition of the Salone del Mobile in Milan, last April, and 'the results are coming in', assures the company's president, Angelo Meroni: 'We have also seen great interest from new customers and we are satisfied with the orders that are coming in'.
revenues over 60 million
.The new strategy aims to strengthen the dialogue with architecture studios and interior designers, who today are increasingly making a difference in both the retail and project sectors. It is the latter that is the business segment showing the most liveliness in recent years and that will allow Lema to close 2025 with a growth in revenues, from 55 million in 2024 to 61-62 million expected by the end of the year. "For the time being, sales are in line with the budget, but only thanks to the major projects and investments made over the past few years: retail alone would not be enough to make us grow," adds Meroni.
Yet, it remains an important and indispensable item for the company, which in fact continues its plan of new shop openings in key markets, especially in Asia, where Lema is traditionally strong: in the first half of the year, two shops were opened in India, one in Korea and the Tokyo shop was renovated. The coming months will also see the opening of Hong Kong and Shanghai, where the largest Lema store in the world (1,700 square metres on two floors) will open in October.
