Levoni focuses on sustainability and made in Italy to grow abroad
The strategy of the historic Mantua-based company that has a turnover of 160 million and has its strength in delicatessens and delis where it distributes 60% of its many specialities
With fifty different types in production, accounting for 35% of turnover compared to the average 13% of companies in the sector, the salami (out of more than 300 specialities in the catalogue) is one of the flagships of Levoni, a Cremona-based company that next year will celebrate 115 years of history and in 2024 had a turnover of 160 million.
The roots and the impact balance
"We are a reality very much linked to a traditional type of distribution, in more than 10,000 delicatessens," says Marella Levoni, of the family that has led the company for four generations, "and for this reason over time we have developed products that satisfy all tastes, from the smoked Hungarian type from Alto Adige to the spicy type from Calabria.
Product diversification is therefore in the company's DNA, and innovation is above all in the field of recipes, such as the latest one with Amarone, as well as in formats, which however always remain in the groove of tradition, as in the case of the 1.5-metre-long salami, made precisely for the Christmas holidays, in the name of conviviality.
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'However, it is essential to use only natural flavourings and selected raw materials,' continues Levoni, 'starting with the mixture of spices used for the various processes. Our products are all gluten-free and lactose-free. And we only use meat from pigs that are 100% born, bred and slaughtered in Italy, from the PDO Parma and San Daniele circuits. The slaughterhouse is seven kilometres from our premises and the furthest farm is a maximum of five hours by truck. Animal welfare is also fundamental for the goodness of the products, but our attention to sustainability is all-round, also with regard to the impact on the Catellucchio area (near Mantua, ed.) to which we have always been linked. There are c families that have been working with us for generations'.
With this in mind, it was not difficult to achieve Benefit Company status a few months ago. "We certainly did not have to overhaul the company, because the certification follows the same criteria that have always inspired us," says Levoni.
In the first Impact Report, the actions and projects studied in line with three fundamental guidelines and the 17 objectives promoted by the EU were indicated.On the environmental front "we have launched a path to reduce impacts along the entire production chain, working on energy efficiency, water management, responsible use of resources, and valorisation of by-products".The company has also been able to reduce its environmental impact by means of a number of initiatives, such as the reduction of the environmental impact of its products
The second pillar concerns thewellbeing of people and active support to communities and territories. "Levoni," according to the Report, "has evolved its welfare model into a structured, inclusive and accessible system that promotes work-life balance, all-round health, education, listening and participation. It is also present in the territories through initiatives that respond to the concrete needs of local communities, in collaboration with organisations, associations and institutions. It invests in training as a lever for individual and collective growth'.
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