The 'Liguria of the Rings' is born between slow tourism and the digital turnaround

The routes unfold from the Ciclovia Tirrenica, the national cycle route network that runs from Ventimiglia to Latina, using it as a coastal backbone to then push inland, to discover the historic villages, food and wine excellences and unique views of Liguria.

The project envisages a route in the Alta Valle Argentina in the far west, on the Colle del Melogno in the Savona area, a sea-inland ring in the Metropolitan City of Genoa and one in the municipality of Sanremo.

To ensure a safe sporting experience, there will be dedicated infrastructure and services for cycle tourists along the entire route:
- charging stations for e-bikes;
- areas equipped for cycling;
- refreshment points near local accommodation facilities;
- uniform and intuitive signposting.
The routes, mostly on asphalted roads, are of the bicycle touring type, but can in part also be tackled by motorcyclists, while some trail variants for trekking are being studied.

Among the benefits is the objective of restoring value to the inland landscapes and connecting the inland areas to the coast, generating a more balanced flow of tourists, contributing to sustainable development and deseasonalisation.

The Region is also building a digital ecosystem to accompany the visitor. There is a prototype of the new tourism digital ecosystem, a platform with interactive maps, structured content and thematic suggestions, designed to offer a customisable and integrated experience. "Liguria degli Anelli (Liguria of the Rings) is a new way of building and governing the tourism product: it combines territory, data, technology, and strategic vision," explains Luca Lombardi, Councillor for Tourism and Digital Transition. The region wants to transform itself into a laboratory of innovation that can be replicated elsewhere'.

Iacopo Avegno, General Director of Tourism, Territorial Marketing and Information Systems of the Region, recalls how the reference model is the main European destination platforms, highlighting the objective of a reliable, complete and usable system before, during and after the trip. Furthermore, the platform is designed to dialogue with Mitur's Tourism Digital Hub and the European tourism data space.