Luca Gritti grows through international expansion

The rebel of the Italian niche perfumery and owner of Gritti Venetia, Luca Gritti is a self-taught perfumer who works in the wake of an ancient and noble family tradition that has its roots in 16th century Venice. The Gritti dynasty is famous for being one of the most important importers of Venetian spices of all time. It is also a family of politicians: the Doge of Venice Andrea Gritti and his son Alvise Gritti, a famous merchant and diplomat.

Passion and long-term experience in perfume ingredients brought Luca Gritti into the world of niche fragrances. Initially a successful producer of high-end perfumery brands, he launched Gritti Venetia in 2009 and revolutionised the niche fragrance business by giving it a luxury perfumery touch: not only the selection of the finest raw materials, but also the attention to every detail, from the handmade caps of the White Collection to the velvet boxes of Gritti Privé.

All fragrances are made in Italy in the production plant in Bologna, Emilia-Romagna, where they also work with many high-end perfume brands from around the world. Distributed in 65 countries with more than 900 points of sale, Gritti has 120 boutiques in Italy and has grown steadily by 60% in the last three years.

"2024 promises to be a year of strong growth for us, with an estimated turnover of 15 million euro, which represents more than a doubling compared to the 6.35 million of 2023," comments Luca Gritti. "This result is the fruit of an international expansion strategy and targeted positioning in key markets, which reward the quality of our brand. We have invested heavily in the construction of a distinctive identity, capable of responding to the needs of customers who seek exclusivity and quality. This positive trend reflects our ongoing commitment to bring Italian excellence to new markets and to strengthen brand awareness globally".

The wide distribution of the brand "allows us to reach a sophisticated international clientele, capable of appreciating the made in Italy that our brand represents," continues Gritti. "Our wide distribution constitutes a fundamental strategic asset to increase the recognition and value of the brand in global markets. Being present in such a high number of shops allows us to maintain a prominent position in the luxury perfumery sector and to consolidate our positioning in key geographic areas, increasing our competitiveness".